In the Treatment Room with Renée Rouleau
Renée Rouleau has dedicated 30+ years to the art of skin perfection. Find out what makes her a go-to expert to skin enviable celebrities like Demi Lovato and Lili Reinhart....
01
Jun
01
Jun
Your Face is Your Brand
Your brand starts with you, so learning how to market yourself is essential. Find what makes you unique with these tips....
01
May
How I Built My Business
Celebrity esthetician and renowned skincare expert, Vicki Morav, shares her story. Learn how her curiosity and passion transformed her business to the success it is today. ...
01
May
Can Hashtags #GrowYourBusiness?
Ah, the power of the hashtag. Learn how the wide-used pound sign is a must-have social media marketing strategy for your beauty business....
01
May
Spring-Inspired Treatments
Spring has sprung, and clients are looking to get their skin in gear. See how these spas are using changing seasons to their advantage. ...
01
Apr
Social Media Strategy
Building a strong social media presence takes a lot of time and effort. With a business to manage and treatments to attend to, keeping your page active may feel like a struggle. Here’s a social media strategy to make things easier....
01
Mar
No Show, No Go
Time is money, and last-minute cancellations and no-shows can be damaging for any spa or solo esthetician business. While the wellbeing of clients is the primary focus, it’s also important that your clients are considerate of your employees and their time. While creating and enforcing...
01
Feb
Wellness for Med Spas
Due to the boom in both medical and wellness tourism, Med spas are beginning to address all of the needs of their clients by incorporating holistic and wellness treatments into their practices. This powerful intersection of Wellness Med Spas will foresee new trends in the...
31
Dec
Med Spa Marketing
Marketing, branding, promotions and media relations are extremely important for medical spas. Learn targeted strategies to help turn your clinical esthetics practice into a local hub for all things med spa!...
31
Dec
The Anatomy of a Perfect Profile
More than 80 percent of Instagram users follow a business account, which means you should be making yours a big priority. From an identifiable username (or Instagram handle) to a recognizable logo… image (Aesthetic) in this business is everything! Now, let’s discuss the importance of...