A Social Media Marketing Strategy
A BRIEF HISTORY
Remember when the # symbol was known as the “pound sign” or “number sign”? Or if we’re getting fancy, the “octothorpe”? But that was so 2007! That was the year Twitter began using the pound sign as a method of categorizing keywords to help create better search results for them. We’ve been calling it the “hashtag” ever since.
Today, hashtags are most commonly used on Twitter and Instagram, though they’re also used on Facebook, LinkedIn, and other social media sites with less popularity. Each hashtag links to a page containing other people’s posts on that page, so you can potentially see millions of other people’s posts and they can see yours. Think of the reach you have at your fingertips at no cost at all.
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