Can Hashtags #GrowYourBusiness?

A Social Media Marketing Strategy

A BRIEF HISTORY

Remember when the # symbol was known as the “pound sign” or “number sign”? Or if we’re getting fancy, the “octothorpe”? But that was so 2007! That was the year Twitter began using the pound sign as a method of categorizing keywords to help create better search results for them. We’ve been calling it the “hashtag” ever since.

Today, hashtags are most commonly used on Twitter and Instagram, though they’re also used on Facebook, LinkedIn, and other social media sites with less popularity. Each hashtag links to a page containing other people’s posts on that page, so you can potentially see millions of other people’s posts and they can see yours. Think of the reach you have at your fingertips at no cost at all.

Think of the reach you have at your fingertips at no cost at all.

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Louis Silberman
LSilberman@lne.com

Louis “The Laser Guy” Silberman is CEO of National Laser Institute, a national cosmetic laser and medical esthetic training center founded fifteen years ago, and owns medical spas in Scottsdale and Dallas. He’s the author of Make It Happen Online and a motivational marketing speaker. Silberman created the sixth most visited health/beauty website and was a semi-finalist for the Ernst & Young Entrepreneur of the Year Award 2014. Contact him at louis@nationallaserinstitute.com and follow him on Instagram at louisthelaserguy.



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