Using personal branding as a business strategy
One of the best business quotes is that “people buy from people.” They don’t buy from big faceless companies, and in our industry, especially where services are so highly personal, they aren’t randomly buying products and services. Although the aesthetics world offers thousands of great products, hundreds of different types of services, and multiple convenient locations, ultimately—people buy from people.
And as a small business owner or employee, what better way to market your esthetics business than with your face? Whether it’s your energy, style, or knowledge that makes you unique, your brand will resonate with clients more when there is a face behind it.
THERE’S ONLY ONE YOU
When it comes to marketing your business, one of the most important things you can do it determine your point of difference. In a sea of beauty services, what makes you and your personal brand different from everyone else’s? Do you have a killer sense of humor? Are you sincere and soft-spoken with a voice people love hearing? Are you a bit vulgar and love to add shock value to your reviews and commentary? How would people describe you?
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