How I Built My Business

Vicki Morav shares tips on growing an esthetics career

Having grown up in Soviet Georgia in Communist times, living with all six members of my family in one room with no frills, it never really crossed my mind that I would end up in New York City on Madison Avenue. I never really had a dream to be a business owner. It all happened as a destiny of some sort. It took its own course, and here I am.

I learned about skincare at a very early age. Not because I had a passion for it, but because it was “girly.” It never crossed my mind that this would be my journey for the rest of time. I developed a great interest after seeing so many different skin issues and experiencing results for them, which is why I have a very hands-on approach with my clients.

In my mid-twenties, I developed very severe acne that led me to take doctor prescribed antibiotics. Eventually, the side effects of the medicines ruined my digestive system, which led me to explore and investigate the inner and outer systems.

I began searching for answers that took me to naturopaths and herbalists, as well as inside-out wellness such as yoga, meditation, understanding hormones, elimination, and genetics/predispositions. My passion was growing, and so was my interest in my profession.

I started my business without planning it. It was a bold move and a scary one, a complete surrender to trusting the unknown.


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Vicki Morav

Vicki Morav is a renowned skincare expert, celebrity esthetician, and Biologique Recherche pioneer who has been working her magic for over 32 years. Her signature approach - an innate understanding of each client’s genetics, predisposition, existing behaviors, and conditions allows her to treat her clients' skin from the inside out.