There is a well known emotional component to cosmetics and personal care. Ask any skin care practitioner, cosmetic manufacturer, woman or beauty aware male about their recognition of cosmetic emotional benefits. Most are fairly ce
Anyone who knows anything about social media knows it is a full-time job. Hours of time and dedication go into building a loyal Instagram following. Strategizing, networking, and engaging are only a few of the ways we try to creat
Facial steam is crucial in helping to soften sebum build up and loosen up congestion. Steam also helps the esthetician prepare the skin for maximum absorption of active ingredients used later on during the treatment.
If you're a small business owner, you know: The quest for revenue is never-ending. That means, besides chasing new customers, you're also scouring your expenses to see where you might make cuts. Eric Tyson's suggestion? Focus on m
A common denominator through spa businesses is failing to come up with a strategic marketing plan and a marketing budget, which leads to big mistakes that are unforeseen at first. Therefore, we advise our clients to come up with a
Summer is a wonderful time of year, especially for the spa industry. It’s when clients shed their winter woollies and expose their skin to the world. In turn, this creates a boat-load of opportunities for spas to promote their ski
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