From The Editor

October 2020

The fight against the virus continues, but we’re smarter and stronger than ever before. This issue covers Spa Safety, Selling Safety on Social and Crisis Control for Brides – everything you need to make your clients feel safe while receiving your services. Adapting to change is only the beginning; properly executing and promoting new measures is crucial in maintaining and attracting new clientele.


While implementing safety protocols are crucial to help your clients feel safe, so is knowing the best course of treatment for their skin concerns. This month we’re debunking the hidden skin type – dehydrated skin. Not a lot of clients know they have it! Many use dry or dehydrated interchangeably to describe their skin type, not understanding significant differences between them. So how can you identify and treat this common condition for your clients? You can learn all about Dehydrated Skin in this month’s Guide!

Don’t forget to check out the best hydration products for your clients! We are featuring all of our spa favorites to quench thirsty skin and achieve glowing results just in time for the Holidays!


Happy October Estys!


Managing Editor