From The Editor

October 2019

Do you hear that? It’s the sound of the holidays speeding around the corner, and they’ll be here before you know it! So start writing your holiday shopping list and get busy with a business plan to make this winter your most profitable one yet!


The holidays don’t have to mean a dump in your profits. Consumers are itching to spend, spend, spend and it’s your mission to convince them to spend on wellness, spa treatments, and skin care transformations! From festive décor to inviting scents and sales promotions, we’ve got the goods when it comes to strategies for increasing sales this holiday season!

For all of you attending The International Congress of Esthetics and Spa next month in Miami on November 3rd and 4th, I can’t wait to see you there! Don’t miss your chance to have your skin analyzed by the one and only Nerida Joy on the Main Stage on Sunday! Download the ICES Spa Show app for the details!


Happy Holidays!,


Cristina Beecham


Managing Editor
Licensed Esthetician