Navigating Through Financial Uncertainty - Les Nouvelles Esthétiques & Spa
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Navigating Through Financial Uncertainty

Strategies and resources to help spas and estheticians during an economic crisis

 

Let’s face it: we had no idea of the extent or impact that COVID would have on our industry and the economy as a whole. However, many of us have experienced shutdowns in the past. Whether it be hurricanes, snowstorms, tornados, or any other variety of environmental catastrophe, an extended closure has always been a very real possibility. But now that we understand what these can do to our businesses, it is time to create a plan, so you aren’t caught unprepared in the future.

Any emergency financial contingency plan should be specific to your business. Your team is made up of talented and unique individuals, each with their challenges and commitments. A generic “one size fits all” plan will not work. Take the time to take a good hard look at your practice’s finances. Talk to your employees about any planned changes and try to get their input. Do your due diligence to address their concerns and identify any unique hardships they may face. Most importantly, keep the lines of communication open throughout the planning and execution phases.

The time you spend analyzing your business now will only help you improve in the future. While you may be unable to generate revenue, you can still find ways to grow.

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Mara Shorr, BS, CAC, serves as a partner and the vice president of marketing and business development for Shorr Solutions, assisting medical practices with the operational, financial and administrative health of their business. She is a Certified Aesthetic Consultant (CAC) and program advisor, utilizing knowledge and experience to help clients achieve their potential. A national speaker and writer, she can be contacted at marashorr@shorrsolutions.com.

Jay A. Shorr BA, MBM-C, CAC, is the founder and managing partner of Shorr Solutions. He is also a professional motivational speaker, an advisor to the CAC program and a certified medical business manager from Florida Atlantic University. He can be reached at jayshorr@shorrsolutions.com.

Robert C. Deters BS, CAC, is the business development manager at Shorr Solutions. Having previously worked as an administrator at a large family practice outside of Boston, Mass., he has first-hand experience on running a busy physician-owned medical spa. This unique perspective makes him an invaluable asset to all of Shorr Solutions’ clients.

Mara Shorr, BS, CAC; Jay A. Shorr, BS, MBM-C, CAC; Robert C. Deters BS, CAC
MaraJayRobert@lne.com

Mara Shorr, BS, CAC, serves as a partner and the vice president of marketing and business development for Shorr Solutions, assisting medical practices with the operational, financial and administrative health of their business. She is a Certified Aesthetic Consultant (CAC) and program advisor, utilizing knowledge and experience to help clients achieve their potential. A national speaker and writer, she can be contacted at marashorr@shorrsolutions.com.   Jay A. Shorr BA, MBM-C, CAC, is the founder and managing partner of Shorr Solutions. He is also a professional motivational speaker, an advisor to the CAC program and a certified medical business manager from Florida Atlantic University. He can be reached at jayshorr@shorrsolutions.com.   Robert C. Deters BS, CAC, is the business development manager at Shorr Solutions. Having previously worked as an administrator at a large family practice outside of Boston, Mass., he has first-hand experience on running a busy physician-owned medical spa. This unique perspective makes him an invaluable asset to all of Shorr Solutions' clients.



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