Let’s Get Personal

How to WOW your prospects and clients through personalized marketing

We all have our favorite restaurants, but what makes us choose one over the other? Why do we go back, time and again, to Restaurant A when there are ten other perfectly good places nearby? For some people, it’s all about the food. They don’t care if a place is a hole-in-the-wall, as long as it serves the best burgers, tacos, pizza, seafood, paella, or fried rice they’ve ever eaten. For others, it’s about supporting small, local businesses—mom and pop-type restaurants where customers feel like family.

And for the rest, it’s more about the atmosphere. Dining out is an adventure to them, and they want to be in the know and feel a part of the trendy dining scene. They also want something they can’t duplicate at home. There are many reasons we choose one restaurant over another, but for me, it’s about the customer service experience (though food and atmosphere count, too)! Maybe that’s because I’m in the service industry, and I know what it takes to deliver top-level service consistently.