Let’s Get Personal - Les Nouvelles Esthétiques & Spa
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Let’s Get Personal

How to WOW your prospects and clients through personalized marketing


We all have our favorite restaurants, but what makes us choose one over the other? Why do we go back, time and again, to Restaurant A when there are ten other perfectly good places nearby? For some people, it’s all about the food. They don’t care if a place is a hole-in-the-wall, as long as it serves the best burgers, tacos, pizza, seafood, paella, or fried rice they’ve ever eaten. For others, it’s about supporting small, local businesses—mom and pop-type restaurants where customers feel like family.

And for the rest, it’s more about the atmosphere. Dining out is an adventure to them, and they want to be in the know and feel a part of the trendy dining scene. They also want something they can’t duplicate at home. There are many reasons we choose one restaurant over another, but for me, it’s about the customer service experience (though food and atmosphere count, too)! Maybe that’s because I’m in the service industry, and I know what it takes to deliver top-level service consistently.

Keeping detailed notes about all of your clients’ preferences, favorite products, likes, and dislikes, spending habits, etc. is crucial to personalized marketing.


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Louis Silberman

Louis “The Laser Guy” Silberman is CEO of National Laser Institute, a national cosmetic laser and medical esthetic training center founded fifteen years ago, and owns medical spas in Scottsdale and Dallas. He’s the author of Make It Happen Online and a motivational marketing speaker. Silberman created the sixth most visited health/beauty website and was a semi-finalist for the Ernst & Young Entrepreneur of the Year Award 2014. Contact him at louis@nationallaserinstitute.com and follow him on Instagram at louisthelaserguy.