Not all skin types are created equal, and not everyone can tolerate ingredients like Vitamin C. It is crucial that estheticians recognize and offer alternatives for those with sensitive skin. Antioxidant ingredients like Vitamin E and Green Tea are the best place to start....

If you can dream it, you can achieve it. Find out what it takes to create a successful lash business from the ground up. Just a little hint - it starts by showing up!...

Starting a social media page for your business doesn’t have to be difficult. Take notes, creator of Lash Boss branding, Lorena Ashmore, is sharing all of her best tips....

Ah, the power of the hashtag. Learn how the wide-used pound sign is a must-have social media marketing strategy for your beauty business....

The energy of your spa goes beyond its decor and ambient music. You can enhance your staff and clients’ experiences tremendously with these five methods....

Spring has sprung, and clients are looking to get their skin in gear. See how these spas are using changing seasons to their advantage. ...

Building a strong social media presence takes a lot of time and effort. With a business to manage and treatments to attend to, keeping your page active may feel like a struggle. Here’s a social media strategy to make things easier....

Facial cosmetic surgery and laser procedures are on the rise. Estheticians must learn how to properly prep the skin with the right ingredients to help strengthen the skin for the best outcome and minimal inflammatory response....

Beauty consciousness is the way we see ourselves based on personal experiences and beliefs. Having a low level of consciousness can make you feel lost and conflicted in your purpose....

The Pearl Modern Spa & Boutique is a sanctuary for locals looking to escape. The signature treatment is the spa’s most lucrative service with no esthetician needed, allowing guests to explore their inner Picasso....

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