Body wraps using clays, muds and other earth materials promote slimming and toning of the body; hydration and skin firming; relaxation and soothing sore muscles and detoxification. ...

Clay has been used for centuries in skin care and seems to be ever rising in popularity for both estheticians and at-home users. Marveled for its detoxifying and oil absorbing properties, clay skin care is a staple in every skin care specialist’s toolkit when treating...

As a spa leader, it is your responsibility to run a business that impacts both customers and employees positively. Here are some tips to eliminate negativity in the workplace and lead by example. ...

Strong and effective leadership skills are vital for the growth of your skin care and spa business, whether you are currently a salon and spa owner, manage a team, or aspire to have your own esthetics business one day. Developing leadership skills promotes growth, both...

During the summer, it is critical to understand which treatments are compatible with the rising temperatures, as well as how to educate clients and encourage them to remain compliant....

As skin care professionals, we recommend sun protection products to every client. But most people want to know the which, how, and why of it all. Do you have those answers?...

Tips, tricks and prep techniques to ensure your client’s spray tan lasts at the beach. Get ready to grab your spray gun!...

Anyone who knows anything about social media knows it is a full-time job. Hours of time and dedication go into building a loyal Instagram following. Strategizing, networking, and engaging are only a few of the ways we try to create and deliver quality content...

A common denominator through spa businesses is failing to come up with a strategic marketing plan and a marketing budget, which leads to big mistakes that are unforeseen at first. Therefore, we advise our clients to come up with a line item breakdown of how...

In the esthetics world, examples of Facebook organic posts include blogs, before/ after photos and videos, specials that you’re running, introductions to new treatments, and providing links to any exciting news in your industry....