Holiday Shopping

It’s the most wonderful time of the year

 

The holidays are almost always everyone’s favorite time to shop and if you are a salon or spa owner, it’s a crucial time to consider, as it can make or break your retail goals for the entire year! Luckily, there are several creative ways to increase sales and bring in those clients that can help you drive revenue well into the new year.

First and foremost, you want to set the stage with holiday bibes. Decorations, music, and scents can help get your guests in the mood and create a festive atmosphere in your shop. Pay close attention to how the atmosphere feels, sounds, looks, and even smells. Make use of all the sensory tools you have, like twinkle lights, banners that are front and center with your offerings, and a beautiful Christmas tree with gift baskets ready to sell strewn out underneath it. Make it even more special by providing apple cider or hot cocoa with a mini peppermint stick or candy cane when your clients walk through the door. By setting your salon or spa space to feel like a Winter wonderland, clients will be more likely to stick around to browse and make additional purchases for family, friends, and themselves, even if they just came in initially for a service.

There are several creative ways to increase sales and bring in those clients that can help you drive revenue well into the new year

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Melissa Black
melissa@lneonline.com

is the owner of Bombshell Salons and Candy Coat Beauty with locations in Richmond, VA, Las Vegas, NV, and West Hollywood, CA. As a Master Aesthetician and PMU artist, she has been in the industry for more than three decades. Melissa has dedicated her knowledge to build- ing brands and developing techniques with a proven track record of success in the world of aesthetics and business.