Facial Massage Techniques to Try

Finding the Right Method


Facial massages are much more than applying creams and serums. The right technique can leave your clients’ skin glowing, promoting cell growth and blood flow, which boosts collagen production. Among all the trending facial massage techniques, you may be wondering which is the right fit for your client.

Below, we’ll share three no-fail facial massage techniques and suggestions on how you can give your client the best facial for their skin type and concerns.

Get To Know Your Client’s Skin

Consultations are a must when dealing with skin. Before adding any kind of oil or product, find out some basic information about your client’s skin. Be sure to ask about allergies, skin type, concerns, current medications, and recent treatments. All of this will help you better understand how to provide your clients with the results they’re hoping for.

Combine elements from each technique for a relaxing experience that addresses a wide range of concerns.

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Once you have an idea, you can adjust your products to for each individual client. Consider creating a treat for your clients and throw in a face mask at the end of the facial massage to allow the skin to rest. This will not only boost sales but also your reputation. Clients love good results and will likely share their experience with others, who are sure to make their way to you for some much-needed TLC.

Three No-Fail Facial Massage Techniques

Facial massage is an essential part of a comprehensive facial. The right method can target specific concerns and leave skin looking and feeling refreshed and new. Using one of these three facial massage techniques is sure to deliver results and keep your clients coming back for more.

Pro Tip: Combine elements from each technique for a relaxing experience that addresses a wide range of concerns.

Knuckle Kneading

Knuckle kneading is a massage technique that lifts and rolls tissues within the skin to help plump up appearance. The mixture of pressure and circular, sweeping motions promotes blood circulation and helps to flush out toxins by moving them outward and down to the lymph nodes. Kneading can lift the cheeks, depuff the eyes, and even give the entire face a more uplifted and rested look, not to mention melt away stress and relieve tension.

Suitable For:

  • Loose, sagging skin
  • Dull skin
  • Uneven skin tone
  • Acne
  • Wrinkle-prone skin

Key Benefits:

  • Promotes blood circulation
  • Depuffs eyes and reduces the appearance of dark circles
  • Instantly tightens skin
  • Brightens the complexion


Tapping is a gentle yet effective facial massage technique perfect for all skin concerns. The quick and light use of the padding of the fingers on the skin creates an instant healthy flush as blood rushes back to the skin and muscles wake up and tighten. It works wonders for the skin’s appearance and also helps ease your client into deep relaxation, so they leave feeling refreshed.

P.S. Insta-worthy skin = free advertising!

Suitable For:

  • Anti-aging needs
  • Fine lines
  • Sagging skin
  • Sensitive skin

Key Benefits:

  • Boost blood flow to the face
  • Stimulates the production of collagen
  • Leaves skin glowing
  • Relaxes face muscles and relieves tension


Cupping is a relatively new technique that sucks the skin back to life. It works the same as suction cups used on the body, though facial suction cups are softer and gentler. It creates a gentle tug on the skin that filters out toxins, gets blood flowing, and lifts the face for a more contoured look. When using the cupping facial massage technique on a client, it’s best to sweep the skin toward the temples and down toward the lymph nodes. A cupping facial will leave clients looking like they’ve had a few minor nips and tucks.

Suitable For:

  • Wrinkled skin
  • Skin that needs a pick-me-up
  • Acne-prone skin
  • Dull skin
  • Uneven skin tone
  • Puffy skin from toxin buildup or tiredness

Key Benefits:

  • Reduction in the appearance of wrinkles
  • Helps to unclog pores
  • Boosts blood flow to the face
  • Reduces puffiness around the eyes
  • Rids skin of toxins
  • Leaves a fresh, healthy glow

Perfect Your Style

As you try out these facial massage techniques on your clients, work to improve with each appointment. Focus on your favorite methods and take steps toward developing a relaxing experience that leaves skin taut and glowing.