During the summer, it is critical to understand which treatments are compatible with the rising temperatures, as well as how to educate clients and encourage them to remain compliant....

As skin care professionals, we recommend sun protection products to every client. But most people want to know the which, how, and why of it all. Do you have those answers?...

Tips, tricks and prep techniques to ensure your client’s spray tan lasts at the beach. Get ready to grab your spray gun!...

Anyone who knows anything about social media knows it is a full-time job. Hours of time and dedication go into building a loyal Instagram following. Strategizing, networking, and engaging are only a few of the ways we try to create and deliver quality content...

A common denominator through spa businesses is failing to come up with a strategic marketing plan and a marketing budget, which leads to big mistakes that are unforeseen at first. Therefore, we advise our clients to come up with a line item breakdown of how...

In the esthetics world, examples of Facebook organic posts include blogs, before/ after photos and videos, specials that you’re running, introductions to new treatments, and providing links to any exciting news in your industry....

Laser skin care treatments are powerful tools that yield outstanding results over time. However, treat care must be taken before and after treatment to not only protect the client from potential side effects, including burns and scabbing, but also to maximize the efficacy of...

Hair removal or reduction has become a very popular esthetic procedure as more and more people seek smooth, hairless bodies. As estheticians, laser technicians and electrologists, we perform these types of services on a daily basis for our clients. ...

Facials and peels can offer amazing results, but technology truly is in a world of its own. And because consumer demand is at an all-time high, cosmetic laser employment opportunities are, too. The good news is, estheticians don’t have to choose between traditional facials and...