How do you make your clients feel comfortable in your spa? Here’s how to transform your marketing efforts so that everything you do and say sells safety!...

Competition in the industry can be intense, which is why it is important to find ways to set yourself apart. Go the extra mile with personalized marketing!...

The med spa industry has transformed in the past decade thanks to the advancement of technology. Here are the best minimally invasive technologies up to date....

Your brand starts with you, so learning how to market yourself is essential. Find what makes you unique with these tips....

Ah, the power of the hashtag. Learn how the wide-used pound sign is a must-have social media marketing strategy for your beauty business....

In the esthetics world, examples of Facebook organic posts include blogs, before/ after photos and videos, specials that you’re running, introductions to new treatments, and providing links to any exciting news in your industry....

Facials and peels can offer amazing results, but technology truly is in a world of its own. And because consumer demand is at an all-time high, cosmetic laser employment opportunities are, too. The good news is, estheticians don’t have to choose between traditional facials and...