Marketing your safety protocols and delivering
Welcome to the twilight zone! So far, 2020 has created many challenges for all of us—both personally and professionally. We’re learning how to adjust, readjust, and survive in our new world. The economy may be slowly reopening, but with so many cases of COVID-19 still being reported, consumer confidence remains low. Many people are too scared to eat inside a restaurant or go to the gym, even with social distancing intact, and they may be more reluctant to get a facial because close contact with you (the service provider) is required.
Everyone wants to get back to work. So, the question becomes, how can we “sell safety” and make customers feel warm and fuzzy enough to book an appointment?
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