Les Nouvelles Esthétiques & Spa | Spa Menu Marketing
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Spa Menu Marketing

The digital menu as a powerful marketing tool

 

Remember printed newspapers, magazines, and catalogs? Well, they’re still very much around but these days, many people prefer to do their reading and shopping online. With that in mind, how is your spa menu looking these days? Is it time to digitize?

Creating a digital menu is one of the quickest, easiest, and most powerful marketing tools available today.

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ADVANTAGES OF A DIGITAL MENU

The first benefit that comes to mind is COVID-related because during a pandemic, nobody wants to physically touch anything that others have touched. Some restaurants are adapting to this by converting their menus to QR codes that can be scanned by customers’ smart phones or tablets. If you’re tech-savvy (or know someone who is), you can do this, too. If not, perhaps an easier way to digitize is to simply add your menu to your website and social media pages. If you have a Yelp or other crowd-sourced review page, be sure to add your menu there as well.

Another advantage of a digital menu is that you can provide opportunities for viewers to click through for special deals and discounts. For example, when summer is around the corner, you can link your laser hair removal description to a half-price treatment package—just in time for bikini season. You can do the same for the holidays. And the best part of having a digital menu is that you don’t have to spend a lot of extra time or money printing new menus every time you make a change. Changes can be made in practically no time, at no additional cost.

OTHER PLACES TO MARKET YOUR MENU

If your business has a lobby area, one of the best places to display your menu is on a flat-screen television. Even better, use the TV as a digital picture frame to showcase rotating pictures of your menu, service providers, treatments, client testimonials (with their permission, of course), and on-going specials. Your client may have booked an appointment for a facial, but while she’s waiting for her treatment to begin and sees you have an incredible (limited time only) deal on anti-aging laser treatments, she’s very likely to be interested. And the best part is, your advertising to her costs you nothing!

SUMMARY

Creating a digital menu is one of the quickest, easiest, and most powerful marketing tools available today. Choose colors, wording, and graphics that tie in with your logo, spa colors, and brand. Change it frequently so that it never looks stale or dated. With this simple addition to your marketing arsenal, you’re on the way to the top.

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Louis Silberman
LSilberman@lne.com

Louis “The Laser Guy” Silberman is CEO of National Laser Institute, a national cosmetic laser and medical esthetic training center founded fifteen years ago, and owns medical spas in Scottsdale and Dallas. He’s the author of Make It Happen Online and a motivational marketing speaker. Silberman created the sixth most visited health/beauty website and was a semi-finalist for the Ernst & Young Entrepreneur of the Year Award 2014. Contact him at louis@nationallaserinstitute.com and follow him on Instagram at louisthelaserguy.



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