Marketing, branding, promotions and media relations are extremely important for medical spas. Learn targeted strategies to help turn your clinical esthetics practice into a local hub for all things med spa!...
With the rising green industry, many new protocols and natural acne treatments have arrived. One very special ingredient that is getting much attention is emu oil. Is it effective? What makes it such a powerful acne treatment? What are the benefits?...
From holiday tree décor to fruity sauces and cocktails, we just can’t get enough cranberries during the winter. And for good reason! Cranberry is full of amazing health and skin benefits! Here are a few reasons why you should craft a cranberry-based treatment this season:...
Is there a superior form of hair removal? Let’s discuss the pros and cons of waxing, shaving and beyond…...
Writing a business plan from scratch, or even revising your current spa business plan or structure can seem daunting. However, your business plan is one of the most important steps in creating a successful business....
There are dozens of green trends in the cosmetic industry and even more organizations claiming to be the leading authority on the topic. The abundance of information requires thorough research to choose the right green products for your spa. Here’s our advice on...
Special occasion waxing is a large portion of a waxing business’ income. Here is how to make sure you satisfy your client’s waxing needs before their big event....
Maximize your gift giving options to generate more revenue with a strategy to combine and offer retail gifts with the purchase of gift cards. Here are five essential steps you can take to implement this strategy into your spa....
Being able to recognize skin condition such as acne, rosoacea, psoriasis and dermatitis is an essential skill for estheticians. However, in order to help treat and soothe these conditions, a skilled esthetician must also understand the root cause of these conditions....
‘Tis the season to deck the halls with boughs of holly! Getting into the holiday spirit with the sights, sounds and scents of the season will not only spread yuletide cheer to your clients, but will entice them to stay in the spa longer and,...