Beauty consciousness is the way we see ourselves based on personal experiences and beliefs. Having a low level of consciousness can make you feel lost and conflicted in your purpose....

U.S cosmetics are full of harmful ingredients banned by Europe, which is why clean brands take it upon themselves to formulate products that ensure consumer safety. If you’re wondering what makes a product, formulation or brand “clean”, take it from these four clean beauty pioneers....

A sultry, smokey eye is probably the most requested look in the beauty market. This step-by-step guide will help you achieve the effortlessly sexy look in no time....

Brows have played a major role in fashion and beauty trends over the last several years. From ultra thin 90s brows to more recent very defined, very dark and very bold brows, these facial frame shapers can range from barely there to bold and beautiful....

Eyelash and eyebrow tinting is a fast, easy and lucrative service you can offer to clients with very minimal cost and preparation. You can significantly increase your service tickets while providing added value to clients with these types of add-on treatments. Lash and brow...

Ranging from wearable dewy skin with bronzer and smudged eyeliner, to what some would call full-on face paint, this winter’s looks cover all the bases. Here is a breakdown of Winter 2019’s most memorable makeup trends:...

Many of us grew up simply waxing, tweezing or leaving them au naturel until brows became the hottest “accessory” on our face with a multitude of options of ways to groom and improve upon them. What happens when you face a brow emergency?...

The best part of being an eyebrow artists is to see the satisfaction of my clients after I finish doing their eyebrows. Each person presents a different case, for which I have to adjust to his or her eyebrow needs individually....

Brows can visually lift or droop the face—they are defining attributes that complement not only your face, but also the way you want the world to see you. The shape of your brows plays a big part in the appearance of your overall look. ...

Have you ever noticed the coincidence of lash shedding with season changes? During the season for swimming and sweating, the difficulty of keeping makeup in place becomes a chronic battle. These are the things you can do to help keep those extensions looking fresh!...