Spa Of The Month

Vogue Lashes and Spa


Since the opening of its first location in May 2018, Vogue Lashes and Spa has grown to five spas across Virginia, and the secret to its success is no mystery. These welcoming, pleasant spaces are true “one-stop shops,” offering extensive service menus for men and women.   

Clients praise Vogue for the professional work and skills of its team, and for sharing their knowledge and love with them. “The best reward is our amazing, talented, and hardworking team, who make our clients more beautiful and happier every day,” Spa Director Oxana Illarionova proudly shares.

Each location features between six and ten treatment rooms for performing lash, nail, skincare, laser hair removal, permanent makeup, body treatments, and massage services. “We create beauty with our heart, we do all with love, and we do our best for our clients. My philosophy is ‘never stop, never sit, educate yourself, improve your knowledge and try new things,” notes Illarionova.

“These welcoming, pleasant spaces are true “one-stop shops,” offering extensive service menus for men and women”

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Signature Treatments

The 120-minute Individual Eyelash Extensions service is meant to accentuate natural beauty with a set of classic lash extensions. The classic full set is best for clients with a good amount of natural lashes who would like some extra length added on. The classic set will also enhance the shape of the eyes with choice of a natural, doll, dramatic, or cat eye style.

DMK Enzyme Therapy Level 1 is a 90-minute treatment unlike anything else. It truly changes the way skin’s internal functions and structures work, with an enzyme mask applied to the skin and left on for 45 minutes, during which it creates a chemical change. It detoxifies the skin while introducing fresh oxygenated blood, which makes for a true oxygen facial. This treatment is suitable to treat every skin type and condition, improving the skin from within.


“We attract new clients mainly through Instagram and referrals and Instagram. ‘Friends inviting friends’ is our main marketing technique,” explains Illarionova. “Our Google business page, with its reviews and photos, also plays a significant role.

As far as promotions, Vogue focuses on appreciation days for clients, as well as specials for different holidays and discounts on gift cards. Another major component of the spa’s strategy is educating clients on the need to take care of themselves and explaining the steps and importance of self-care.


“Almost every day we are learning new trends and techniques. We do a lot of group training and practice on models,” details Illarionova. “Every month we review performance. Our clients’ thorough, honest reviews, calls, and emails help us to see our strengths and areas for improvement. We set performance goals, with the education of our staff as the main priority, motivating them to learn new services and grow as professionals.”

Revenue and Retail 

“We search for the products that are the best in the market and try them on ourselves first to make sure they work and give the right result we are looking for,” says Illarionova.

“We retail Eminence, Osmosis, DMK, Grande Cosmetics, Staleks, and Zoya. We also use YAPA non-toxic nail polishes, a local vendor from Virginia Beach.” Additionally, clients are given sample pouches with products so they can try the products used during services.

At Vogue Lashes & Spa, such a vast variety of services really add up! The breakdown of lash, nail, skincare, laser hair removal, permanent makeup, body treatment, and massage services is fairly even and consistent, with a 95 percent female clientele, 90 percent of whom live locally.

Vogue Lashes & Spa
Locations in Virginia Beach, Chesapeake, and Richmond, VA

Spa Director Spotlight

Oxana Illarionova is originally from Russia and has lived in Virginia Beach for over 15 years. She graduated from the Chrysm Institute of Esthetics in Virginia Beach as a Master Esthetician and is a certified Laser Technician and Microneedling Specialist. Professional, detail-oriented, and passionate about what she does, Oxana enjoys helping clients match their outer beauty to their inner beauty. She specializes in laser hair removal, European facials, eyelash extensions, waxing, and permanent makeup.


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