The professional beauty industry has become smarter, stronger, and more powerful than ever. Learn how you can embrace the challenges and opportunities faced by COVID-19....

Master the art of virtual consultations! More than ever, clients are seeking skincare advice online and turning to etsys like you to guide them on their journey to radiant skin....

Renée Rouleau has dedicated 30+ years to the art of skin perfection. Find out what makes her a go-to expert to skin enviable celebrities like Demi Lovato and Lili Reinhart....

Your brand starts with you, so learning how to market yourself is essential. Find what makes you unique with these tips....

Celebrity esthetician and renowned skincare expert, Vicki Morav, shares her story. Learn how her curiosity and passion transformed her business to the success it is today. ...

Ah, the power of the hashtag. Learn how the wide-used pound sign is a must-have social media marketing strategy for your beauty business....

Spring has sprung, and clients are looking to get their skin in gear. See how these spas are using changing seasons to their advantage. ...

Building a strong social media presence takes a lot of time and effort. With a business to manage and treatments to attend to, keeping your page active may feel like a struggle. Here’s a social media strategy to make things easier....

Time is money, and last-minute cancellations and no-shows can be damaging for any spa or solo esthetician business. While the wellbeing of clients is the primary focus, it’s also important that your clients are considerate of your employees and their time. While creating and enforcing...

Due to the boom in both medical and wellness tourism, Med spas are beginning to address all of the needs of their clients by incorporating holistic and wellness treatments into their practices. This powerful intersection of Wellness Med Spas will foresee new trends in the...