Have you digitized your spa menu? Discover the advantages of a digital spa menu and other ways to market your services to your clients. ...

Explore free marketing ideas for your spa business. From email marketing and customer reviews, there are so many ways to get the word out about your business....

When life gives you a lemon, make lemonade! I think we can all agree that 2020 has served the world a massive lemon....

Looking to advance your career as an esthetician? Learn how to define your ideal role in the treatment room, and discover educational opportunities to take your beauty business to the next level....

How do you make your clients feel comfortable in your spa? Here’s how to transform your marketing efforts so that everything you do and say sells safety!...

Check out LNE’s exclusive interview with Joanna Vargas, celebrity skincare expert and founder of her eponymous skin care collection. Learn about her most popular facial and best tricks in the treatment room....

Sana Skin Studio is more than a skin studio, but a movement towards acceptance, self love and a beauty industry that supports our health and wellbeing....

As service providers, your work can come at the expense of the business side of things. It is important to have an emergency financial contingency plan to prepare for whatever financial challenges you may face....

Competition in the industry can be intense, which is why it is important to find ways to set yourself apart. Go the extra mile with personalized marketing!...

The professional beauty industry has become smarter, stronger, and more powerful than ever. Learn how you can embrace the challenges and opportunities faced by COVID-19....