Marketing is about connecting your business with new customers and nurturing relationships with existing patrons....

Learn to build your brand with authority and flexibility....

When flying solo, getting off the ground is the hardest part. Here are pro tips for budgeting and initial costs to expect for your first year....

Learn how to choose the right professional skincare products that are effective, align with your philosophy, and are affordable to keep in stock....

Looking for a place to call home for your spa? Here is how to find and negotiate the best deal for your business....