How do you make your clients feel comfortable in your spa? Here’s how to transform your marketing efforts so that everything you do and say sells safety!...

Check out LNE’s exclusive interview with Joanna Vargas, celebrity skincare expert and founder of her eponymous skin care collection. Learn about her most popular facial and best tricks in the treatment room....

As service providers, your work can come at the expense of the business side of things. It is important to have an emergency financial contingency plan to prepare for whatever financial challenges you may face....

Competition in the industry can be intense, which is why it is important to find ways to set yourself apart. Go the extra mile with personalized marketing!...

The professional beauty industry has become smarter, stronger, and more powerful than ever. Learn how you can embrace the challenges and opportunities faced by COVID-19....

Master the art of virtual consultations! More than ever, clients are seeking skincare advice online and turning to etsys like you to guide them on their journey to radiant skin....

Renée Rouleau has dedicated 30+ years to the art of skin perfection. Find out what makes her a go-to expert to skin enviable celebrities like Demi Lovato and Lili Reinhart....

Your brand starts with you, so learning how to market yourself is essential. Find what makes you unique with these tips....

Celebrity esthetician and renowned skincare expert, Vicki Morav, shares her story. Learn how her curiosity and passion transformed her business to the success it is today. ...

Ah, the power of the hashtag. Learn how the wide-used pound sign is a must-have social media marketing strategy for your beauty business....