Increase Your SPF IQ
As skin care professionals, we recommend sun protection products to every client. But most people want to know the which, how, and why of it all. Do you have those answers?...
01
Jun
01
Jun
Cure de Repos
Cure de Repos is a dynamic skin care boutique that is breathing new life into Chesnut Hill. With no shortage of high-tech treatments and award winning services, Cure de Repos exceeds client expectations and leaves them coming back for more....
01
Jun
Summer Proof Tan
Tips, tricks and prep techniques to ensure your client’s spray tan lasts at the beach. Get ready to grab your spray gun!...
01
Jun
Natural Sunburn Soother
Did you know that Green Tea is a natural sunburn soother? Learn how this antioxidant packed herb makes a great treatment for red, inflamed skin after a sunburn....
01
May
Emotions and Skin Care
There is a well known emotional component to cosmetics and personal care. Ask any skin care practitioner, cosmetic manufacturer, woman or beauty aware male about their recognition of cosmetic emotional benefits. Most are fairly certain of, make a living from, and are supported by studies...
01
May
Quality vs. Quantity
Anyone who knows anything about social media knows it is a full-time job. Hours of time and dedication go into building a loyal Instagram following. Strategizing, networking, and engaging are only a few of the ways we try to create and deliver quality content...
01
May
Facial Steam Myths
Facial steam is crucial in helping to soften sebum build up and loosen up congestion. Steam also helps the esthetician prepare the skin for maximum absorption of active ingredients used later on during the treatment....
01
May
Your Small Business Spa
If you're a small business owner, you know: The quest for revenue is never-ending. That means, besides chasing new customers, you're also scouring your expenses to see where you might make cuts. Eric Tyson's suggestion? Focus on minimizing one of the biggest (and sneakiest) expenses...
01
May
Breaking Down Your Marketing Budget
A common denominator through spa businesses is failing to come up with a strategic marketing plan and a marketing budget, which leads to big mistakes that are unforeseen at first. Therefore, we advise our clients to come up with a line item breakdown of how...
01
May
Popular and Profitable Summertime Promotions
Summer is a wonderful time of year, especially for the spa industry. It’s when clients shed their winter woollies and expose their skin to the world. In turn, this creates a boat-load of opportunities for spas to promote their skin revitalizing treatments....