The Oxford Spa

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“The Oxford Club offers renovated locker rooms with eucalyptus steam rooms, a staff of professional personal trainers, and the latest in cardio and strength training equipment,” explained Director of Spa and Fitness Miriam Huntley. Guests can choose to get their bodies moving at the Club, wind down at the Spa, or experience the best of both worlds.

Enticing Treatments for Exploration

The luxurious spa’s 50-minute Swedish Massage is guests’ favorite, designed to elevate relaxation and alleviate muscle tension with light to medium pressure. Other massage experiences include Deep Tissue with firm pressure to reach deeper layers of muscle and fascia, the Signature Stone involving the use of healing basalt rocks, and the Mommy and Me (Prenatal) specifically designed for Mother’s-to-be.

Seasonal treatments include treatments like the Seasonal Body Scrub and Winter Berry Facial. Guests can choose the Signature Organic to feed the skin from head to toe with antioxidants and vitamins, including a double cleanse, decollete massage, and masque with hand and foot treatment. Or they can take advantage of more advanced, results-driven treatments like the HydraFacial, Microdermabrasion, and the Age-Defying Facial featuring a NuFACE Lift and Fix treatment.

Marketing Efforts

“New clients often discover The Oxford Spa through their network of friends and family who have joined us previously. We have a wonderfully loyal clientele,” explains Huntley. The spa partners with The Oxford Hotel and The Crawford Hotels to draw in new hotel guests. The Fitness Center members also are enticed by the spa’s variety of treatments. Main marketing efforts include social media, online, and email campaigns. Local and national PR efforts expand the storytelling of the spa by highlighting new treatments and offerings. “We have a strategic partnership with Spa Finder, and also run marketing campaigns that feature the many benefits of the spa. Our gift card sales also do a great job of bringing in new clients,” says Huntley.

Consistent Staff Training

“We are constantly training our team members. Be it a new associate that receives one on one training on our protocols or if it is a group training on a new service. The associate will then test out the services with a senior team member before we open their books to our guests. We want to ensure everyone is comfortable with the protocols and timing prior to receiving guests,” explains Huntley. The staff has quarterly team meetings to review and discuss big picture analytics, retail, services, repeat guests, and upcoming initiatives and strategies.

Formal performance reviews are held once a year for each staff member as a way to review and set goals. Some examples of goals include cost of service to retail, repeat guests, upgrades, service requirements, and punctuality. We are always analyzing our business model and providing incentives for our team. “We have a retail incentive for our team members and front desk based on the amount of retail they sell, they will get a %. The more they sell the greater the incentive,” says Huntley.

Special Events and Promotions

The Oxford Spa does host holiday events and promotions throughout the year. “The focus around most of the holidays are for Gift Cards and Retail; Christmas, New Year’s, Valentine’s Day and Graduations. Sometimes they are also paired with services specials. In February, we run an “Every day is Valentine’s Day” promotion and a couples massage promotion for the month,” says Huntley.

These events and promotions set The Oxford Spa apart from other spas, in addition to partnering with several first-rated Colorado brands like Zents, a luxury body care and fragrance brand, and LaCuna Botanicals, a spa product line known for its CBD-infused massage pain relief creams. The Oxford Spa also carries Eminence Organics, FarmHouse Fresh, Skin Authority, LiLash, Sprayology, and Patchology.

Rundown

The Oxford Hotel

1616 17th St #100

Denver, CO 80202

303-628-5435

theoxfordhotel.com

 Opening of Spa: Summer 1983

Spa Director Spotlight

A passionate and seasoned spa director, Huntley has been the Spa Director at The Oxford Club for two years. She has worked at top spas around the country, including The Lodge & Spa at Cordillera Vail; Marriott Ross Bridge Resort Alabama, Wintergreen Resort Virginia and Kohler Company, where she opened the first Kohler Waters Spa Day Spa in Chicago. If Huntley could give her younger self one piece of advice, it would be “ Spa is a lifestyle – it will be ever changing and growing. You have embarked on a business of creating a space for people who need to pause and recharge their battery and you will give back more than you know to the people who spend time with you.”

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