Image, March 2020

What is Clean Beauty

March 1, 2020 | by

Highlights from the Clean Beauty Roundtable

 

We’re all familiar with the terms “green,” “organic” and “natural,” but “clean” is nebulous. Sure, it sounds amazing, but what exactly makes a product, formula tion or brand clean? To bring clarity, we sat down with four clean beauty pioneers: Greg Starkman, Founder and CEO of Innersense Organic Beauty, Indie Lee, Founder and CEO of Indie Lee & Co., Kristine Keheley, Co-Founder of Vapour Organic Beauty and Romain Gaillard, Owner and Founder of The Detox Market.

American clean beauty brands face unique challenges in setting superior green standards. Unlike their European counterparts, the United States bans only 33 ingredients from cosmetics. That’s a far cry from the 1328 ingredients on the European Union’s no-go list. This marked gap illustrates what should define the clean space: a commitment to formulating products where there is no question of consumer safety, and efficacy and no-harm go hand in hand.

Here’s some highlights from our direct, (and quite open!) discussion:

“In the US, we have to be vigilant because, unlike the EU, the FDA takes on an “innocent until proven guilty” approach to banning ingredients”

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