Putting your Brides at ease this wedding season
Running a Beauty Business during a Pandemic is probably not what you had in mind for 2020. As Covid-19 runs its course, our Brides have to make some difficult decisions and adjust their wedding plans. This is a time as Beauty Professionals that we should re-evaluate our processes. With a few adjustments, you can deliver excellent service for your Brides and, at the same time, increase your bookings, even in the middle of a pandemic.
SIMPLIFYING THE CLIENT EXPERIENCE
First, let’s chat about your Client Experience. This is the journey you take your clients on from start to finish and the impression you leave with them. We all know how important first impressions are alone. How do you want your clients to feel every time they encounter you and your brand? Planning a wedding or special occasion is stressful on its own, the last thing you want is for your booking process to add to that stress.
Make sure everything you ask of your Bride is communicated clearly and as simple as possible. For example, instead of asking the Bride 30 questions on your contact form, simplify the form to about 5 of the most important information you need upfront. Having too many questions on your contact form will take your Bride more time and cause her to feel overwhelmed, resulting in her leaving the website altogether.
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