The importance of quality
clients and ways to target them
I remember the day my spa doors opened. The excitement and pride as I lookedaround my space, designed to my exact specification. Top of the line equipment,cabby bottle labels all facing forward, glistening floors void of wax splatter. Fastforward to years of wax dripping scars on the floors, bottle labels non-existent andmy space now in need of an upgrade.
When my doors opened, I had no clientele, so I focused on getting people inthe door quickly. I allocated most of my advertising budget on discount couponsand spent my days off taking every available class to increase my menu. I wanted toensure that no matter what the requested service, I could say yes. My first goal was finally reached; I was booked out 90 full days! Why didn’t I feel like celebrating? My calendar reflected a successful practice, but my bank account told a completely different story.
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