The ultimate checklist for spa teams and solo estheticians
Spa business coach Kirsten Foss of Kirsten Foss Coaching is here to emphasize why looking back on the last year of your spa business is the only way to determine a clear, strong, and relevant growth initiative that will support your spa business in 2021. Otherwise, you could be making decisions that waste time, energy, and money!
The biggest pitfall Kirsten sees while coaching spa business owners?
“What I notice the most about spa owners who sit down for yearly planning days is that they want to dive right into setting goals and planning: buying new equipment, building a time, adding a skin care line… the list goes on,” she says. “The issue is that they’re missing out on the critical info they need to make these decisions, like reviewing their year-end data to set better financial, staffing, and growth goals for the upcoming year. Clear goals lead to higher-level strategy and efficient implementation. In the spa industry, especially, not reviewing your past year’s data dooms you to repeat a frustrating business pattern year after year instead of building on your spa’s successes.”
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