The Year Of Lemonade - Les Nouvelles Esthétiques & Spa
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Business, Dec 2020

The Year Of Lemonade

December 1, 2020 | by

Why selling branded skincare products in your spa is a good idea

 

When life gives you a lemon, make lemonade! I think we can all agree that 2020 has served the world a massive lemon. State shutdowns have forced businesses to close, and sadly some will never reopen. The service industry has been one of the most impacted by the shutdowns. Still, there are opportunities that come from major disruption.Those creative enough to recognize those opportunities are making various lemonade flavors from the lemons they have been served. Good entrepreneurs and savvy business people virtually always find a way to make even the worst situations work. Here are my thoughts on the best lemonade you could make right now.

SURVIVAL MODE

When the shutdowns started last March, online sales spiked. According to SAP Commerce Cloud Customer Systems Insights, e-commerce sales were 63.6% higher in 2020 than in 2019. Spas that had an online presence and ecommerce capabilities have weathered the storm better since they could shift their sales focus to product sales when they could not provide in-person service. Since e-commerce was their primary revenue source, spa owners were made to transform their business model online.

“When life gives you a lemon, make lemonade! I think we can all agree that 2020 has served the world a massive lemon.”

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Aleks Vranicic
AVranicic@lne.com

Aleks Vranicic is VP of Sales and Technical Training at Vitelle Labs. A third generation Esthetician, Aleks has many years of hands-on experience in skin care marketing, product branding, sales and the treatment room. As a seasoned business mentor and trainer, he has worked with many well-known professional Medical and Esthetic practices in North America and beyond. His popular business focused seminars have helped many skin care professionals take their business to the next level.



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