Spring Reset - Les Nouvelles Esthétiques & Spa
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Business, May 2021

Spring Reset

May 1, 2021 | by

The ultimate organization checklist for the esthetician

 

If you’re feeling the need to get organized but feel a little overwhelmed, then this article is for you. While I don’t consider myself an overly organized person who always has it together, there are a few things you can do now to help your business (and life) function better down the road and later in the year. Everyone will have a different approach to these things, but here are my best tips!

Clean up your money/payment situation

First, make sure you have a business bank account for all the money you accept from clients. This should not go into your personal account. Make sure you’re accepting payments that are professional and easy to track, like square, PayPal, etc. Hire a tax person immediately. It is worth $100 a month to have someone handle your money. At the end of the year, you’ll pay them to file everything the right way.

“You have to be intentional when it comes to social media if you want it to make an impact. It doesn’t matter if you have five or 5k followers, but your business should be active on powerful platforms and be visible and cohesive.”

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Lorena Ashmore
LAshmore@lne.com

Lorena Ashmore launched the first lash apparel, shirt subscription, and lifestyle brand called Dear Lash + Love in 2015 and has grown her own social media following organically to 60k by sharing other artists and supporting the lash community. Lorena has become a sought after guest on business blogs and podcasts because of her successful “Lash Boss” branding. She owns a brick and mortar studio in Los Angeles, lashes part-time, and also runs her six-figure e-commerce business along with her podcast called “The Beauty BIz BFFs.”



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