Pricing Strategy - Les Nouvelles Esthétiques & Spa
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Pricing Strategy

How to raise prices for your spa business without losing clients

 

There comes a time with any successful business when the unavoidable must occur: raising prices on services. This may seem like a formidable task, but it doesn’t need to be. Raising prices can boost the perceived quality of the service.

When increasing prices, the biggest concern may be losing clients. However, the clients who shirk at paying more don’t usually see the value of the service or the practitioner’s worth.

Client attrition is a part of any business and is inevitable with or without price increases. The price increase is ultimately up to each business owner, but the general rule is between 7% and 10%. Some owners raise prices on their most popular services and leave the less popular services alone.

There are many variables to consider when running a business, and price increases are a fact of life.

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MaryJo Reeves
MReeves@lne.com

MaryJo Reeves is a beauty industry leader, aesthetician, and National Education Manager with 15+ years’ experience in the medical aesthetic field. MaryJo graduated from Northern Arizona University with a bachelor’s degree in Advertising. MaryJo shares her passion for clinical education and business development with fellow aestheticians, physicians, and skin health providers nationwide. As a published author, her works include Primp Queen Fairy Tales – We’re Just Like Everyone Else Only, Prettier and Primp Queen Career Girls- We’ll Have The Business Women’s Special.



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