How to shield the skin from environmental damage.
Smog, sun, and dirt wreak havoc on the skin. Most of the time, clients are unaware of the damaging particles absorbed by skin daily because they are tiny and microscopic. Though small, they can cause dry, dull, lifeless skin with continued exposure. By educating clients on pollution-proofing skin, they can enjoy immediate results while protecting their skin from long-term damage.
What is Air Pollution?
Pollution in the air comes from daily human activity and can include exhaust fumes, petroleum release, and even cigarette smoke. Areas with a large population density (think New York) have the most air pollution, often covered by a large cloud of smog. While your clients probably don’t think about the air coming into contact with their skin, it’s likely the reason they suffer from dryness or other skin conditions like acne and fine lines.
Digital Pollution: Is That a Thing?
Besides air and sun, digital devices also affect the skin’s health. If you have clients that work from home or heavily use computers or cell phones, their skin may be overexposed to blue light. Though this is not a pollutant, continued exposure can cause damage to the skin, draining it of moisture and damaging surface layers.
Pollution’s Effect on Skin
Pollution is a cause for concern for the skin, causing free radical damage. This damage penetrates the deepest layers of the skin, forming deep wrinkles and causing clogged pores and breakouts. The free radicals exposed to skin strip away healthy oils that moisturize and create a dry, dull, and lifeless complexion.
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To breathe life back into your client’s skin, treat them in-spa and flood them with the know-how of pollution-proofing skin.
Hydration is Key
Your clients may already know this, but the things they ingest have an immense effect on the skin’s appearance. Encourage your clients to increase their water intake to flush out toxins left behind by pollutants both in-spa and at home.
Clean and Exfoliate
Because pollution penetrates deep, clients will need to clean their skin at least twice a day. For a deep cleansing treatment that reverses pollutants in the skin, try cleansers with ginkgo Biloba leaf or malachite extract. These two powerful ingredients can penetrate deep and change the skin’s appearance instantly.
Exfoliation is critical to pollution proofing, sluffing off dead skin, and reducing inflammation. A great ingredient to look for is sea salt, as it’s filled with zinc, manganese, and selenium. It exfoliates and replenishes moisture in the skin for a soft, plump glow.
Perhaps the best defense against pollution is antioxidants. They undo the damage and block free radicals from interacting with the skin. Incorporating facials filled with antioxidants like Vitamin C, A, and E, clients will leave with a glowing complexion that’s ready to face anything the air throws its way. Also, think about incorporating natural goodies into your spa skincare like kale, beets, and berries.
The holy grail of eliminating gunk is activated charcoal. It has the power to penetrate deep into pores and squeeze out the nasty stuff left behind by pollutants. You can use activated charcoal as a cleanser or face mask to remove the buildup of toxins, dirt, and debris from the skin.
Always apply sunscreen after treatments and encourage your clients to invest in one too. A good sunscreen has a high SPF (at least 30) and protection against UVA and UVB rays. Keep sunscreens with zinc oxide and titanium dioxide in your spa, which are natural sunscreens that do not get absorbed by the skin.
Because exposure to pollution depletes the skin of moisture, you’ll need to add it back in with an intense moisturizer. One superstar ingredient is hyaluronic acid, which can capture hydration in the air to keep skin moisturized all day long. Apply intense moisturizer before your clients take off and suggest that they moisturize day and night to keep skin fresh and relaxed.
Pollution-Proof Today for Healthier Skin Tomorrow
Protecting the skin from harmful pollutants fights against free radical damage. Keeping your clients aware of top ingredients and helping them develop healthy habits, they’ll have clean and moisturized skin protected against pollutants like air, sun, and electronic devices