Make it Personal - Les Nouvelles Esthétiques & Spa
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Guide, Nov 2021

Make it Personal

November 1, 2021 | by

How to make YOU your brand and create content that sells

 

Social media has experienced a unique shift over the last 10 years. From the social media channels which have amassed 1 billion users (I’m looking at you Tiktok) to the updates apps like Instagram have implemented. They all seem to be pushing one thing, connection.  

This need for connection has shifted the world of marketing away from the stiff brand image we are used to and towards the individual(s) behind the brand. Look at apps that are currently ruling the digital marketing sphere such as Tiktok, Facebook, and Instagram. They are based around showing your life, showing off what connects you to others. It’s the brands that harness the power of connection and community who will truly succeed on social media today.  

Now how do you create this connection to grow your community? By shifting the focus onto you. 

“It’s the brands that harness the power of connection and community who will truly succeed on social media today.”

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Meghan O’Brien
MeghanO@lne.com

Meghan O’Brien has over 7 years of marketing experience, helping estheticians to grow their online communities through social media. She strives to help estheticians to harness the power of Instagram marketing in establishing a strong online presence that will attract not only followers but clients and product sales. Through her skincare content membership, Instagram strategy sessions, and digital products she has helped over 3,000 estheticians with their social media presence. https://www.meghanobrien.net/



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