Guide, March 2022

Email Marketing for Estheticians

March 1, 2022 | by

How to create engaging newsletters that increase sales

 

Can you imagine having a way to connect with current and potential clients that’s fully yours—free from the pressures of app trends, saturated feeds, and algorithms? Well, guess what you already do! It’s your email list.

Many of the estheticians I speak to already have an email list, but they’re either underutilizing it or not using it at all! Don’t worry if you fall into the latter category, it’s more common than you think.

It’s worth it to put more of a focus on your email marketing. Having a strong email community helps you:

  • Increase sales.
  • Establish authority in your industry.
  • Strengthen your relationship with your potential and current customers/clients.

“When you share a post to your Instagram feed that does particularly well, take that same post, refurbish the caption, and share it with your email community”

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Meghan O’Brien
MeghanO@lne.com

Meghan O’Brien has over 7 years of marketing experience, helping estheticians to grow their online communities through social media. She strives to help estheticians to harness the power of Instagram marketing in establishing a strong online presence that will attract not only followers but clients and product sales. Through her skincare content membership, Instagram strategy sessions, and digital products she has helped over 3,000 estheticians with their social media presence. https://www.meghanobrien.net/



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