Building Brand Authority Online - Les Nouvelles Esthétiques & Spa
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Building Brand Authority Online

As a skincare professional, branding is no longer an option in the world of social media, video content, and e-commerce sales. As a result, there is more pressure than ever to create a brand that genuinely represents your business and is a trusted source within the industry. Building an authoritative brand is not a quick endeavor, but the massive benefits make your efforts worth it over time.  

Brand authority is essentially earned trust from your clients, potential clients, and others in your industry – and the easiest way to do this is content. Starting with the steps listed below will help you create authority in your brand and will build a more well-rounded marketing strategy for your business. 

Start With Strategy 

The first step, and maybe the most underrated step of any successful online brand, is to draft a strategy before diving into the deep end. A good branding strategy should be relevant to your business goals and stay genuine to the core values of your business. This step is a great time to bust out your business plan to cross-reference and make sure that your business aligns with what your brand is portraying to others. 

Building an online brand authority is never a one-size-fits-all approach and needs to be customized and tailored to your goals, audience, and desired results.


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Faith Rodriguez

Faith Elizabeth Rodriguez is a spa marketing strategist, beauty brand and website designer, and licensed esthetician with five years of advanced skincare experience. After using her esthetician license to obtain a Masters of Science in Digital Marketing & Analytics from St. Edwards University in Austin, TX, she started offering business services and products specifically designed for beauty professionals. Faith, now the founder of Faith Elizabeth Marketing, upholds the mission to help fellow estheticians build authority, boost bookings, and grow their brand by also providing free resources across multiple online platforms.