Brazilian Waxing

Summer’s most successful service


Have you been thinking about adding Brazilian Waxing to your service menu? If the answer is yes, you are in good company. Numbers from the Global Hair Removal Wax Industry Market are projected to reach 16.9 billion by the year 2027. As of 2020, it reached a record high of 2.6 billion dollars for the industry. This is optimistic news since we are all still emerging from a pandemic that had us wondering what the future has in store for professional estheticians.

Given that hot girl summer is already in full swing with plenty of opportunities to grab your part of the market share with Brazilian Waxing clients, let’s talk about the elements you need to have in place for a successful hair removal business.

In Depth Training

For Brazilian Waxing to be performed properly, safely, and consistently, every esthetician should have specialized Brazilian Waxing education. Hands on, in person, training is the most desirable to have. If you have basic knowledge of waxing, online training can be a useful tool to get started. Many manufacturers offer this along with opening orders of their products.

One of the advantages of this service is that the equipment is minimal.

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One of the advantages of this service is that the equipment is minimal. You need a sturdy waxing table, durable wax and or sugar warmers that can accommodate hard or soft wax, good lighting, a towel warmer (for sugaring), a sturdy cart or station, and your consumable supplies.

Product Selection

Here you have three baseline options: soft wax, hard wax, sugar paste, or a combination of two or more of these. It is advisable to have working knowledge of all of these products.  Soft wax is still the number one used waxing product and is typically made from glyceryl rosinate or pine resin and liquid paraffin. Soft wax has the shortest learning curve as it is easy to spread and used in conjunction with soft muslin or pellon strips. Soft wax is applied in the direction of the hair growth and removed against.

Hard wax is rapidly closing the gap and is most often made from polymers and film wax. This type of wax tends to shrink wrap the hair and is less likely to adhere to live skin cells. Hard wax does not require strips and is able to be administered with a lower working temperature.

Sugar Paste is also growing in popularity and demand. Sugar Paste has the steepest learning curve but does produce fabulous results when administered by a seasoned professional of this technique. Unlike soft and hard wax which is applied with the direction of the hair growth, sugar paste is applied with a hand technique against the direction of the hair growth and removed with the angle of the follicle which reduces the likelihood of broken hair and ingrowns. Sugaring is the most hypoallergenic way to remove hair made from natural ingredients such as lemon, sugar, and water. Sugar paste is the best for sensitive skin and is applied at exceptionally low temperatures only adhering to hair and dead skin cells and therefore carries the lowest risk of skin lifting.


Once you get these aspects in place, you will want to start marketing this new service to your guests. Don’t underestimate the power of existing clients that are coming to you already for other salon or spa services as they have already bought into your brand. You will find opportunities with college students, young professionals, and a whole array of individuals who tend to become loyal clients especially if you have the gift of putting people at ease with a service that can produce some anxiety for newbies.

Cross-promotion is an inexpensive way for industry professionals to gain more with each other. If you work in a salon or space with others that perform services you don’t and vice versa, support each other by referring guests to each other. Offering incentives for referrals is a fantastic way to increase your client list.

Posting on social media like TikTok and Instagram with short fun videos that are targeted towards a specific audience in your area can help grab the attention of potential new clients. Use your unique personality and brand to develop an experience that is positive for your guests, elevates your offerings, and brings stability to your business through loyal clients with high frequency of visits. Imagine the possibilities!