Brand Development Guide
Building Brand Authority Online
LEARN HOW TO BUILD CREDIBILITY ONLINE WITH THIS SIMPLE STRATEGY
Make it Personal
HOW TO MAKE YOU YOUR BRAND AND CREATE CONTENT THAT SELLS
As a skincare professional, branding is no longer an option in the world of social media, video content, and e-commerce sales. As a result, there is more pressure than ever to create a brand that genuinely represents your business and is a trusted source within the industry. Building an authoritative brand is not a quick endeavor, but the massive benefits make your efforts worth it over time.
Brand authority is essentially earned trust from your clients, potential clients, and others in your industry – and the easiest way to do this is content. Starting with the steps listed below will help you create authority in your brand and will build a more well-rounded marketing strategy for your business.
The first step, and maybe the most underrated step of any successful online brand, is to draft a strategy before diving into the deep end. A good branding strategy should be relevant to your business goals and stay genuine to the core values of your business. This step is a great time to bust out your business plan to cross-reference and make sure that your business aligns with what your brand is portraying to others.
Sign in to your account or register
Sign up for our FREE
Newsletters today!
Join our community of estheticians, spa owners and industry leaders for unlimited access to all things innovative and educational in the world of spa and wellness!