Amrit Ocean Resort & Spa

November 30, 2024 | by Samantha Garcia

Zen Zone

A Sanctuary for Wellness

At Amrit Ocean Resort, the wellness experience transcends the ordinary, offering guests an immersive journey that combines cutting-edge technology with holistic practices grounded in ancient traditions. “Our spa is designed to be immersive, innovative, and dynamic,” says Akram Alkawasmeh, Executive Director of Wellness & Spa at Amrit Ocean Resort. This ethos is exemplified in every treatment and detail, with each space and service thoughtfully curated to promote relaxation, rejuvenation, and self-discovery.

“Our spa is designed to be immersive, innovative, and dynamic. ” – Akram Alkawasmeh, Executive Director of Wellness & Spa at Amrit Ocean Resort.

The MediSpa Facial: Amrit’s Crown Jewel

The crown jewel of Amrit’s extensive spa menu is the MediSpa Facial. Exclusively available at Amrit in Palm Beach County, this 80-minute facial (priced at $470) employs advanced technologies to deliver a multi-faceted skincare experience. Alkawasmeh explains, “The MediSpa Facial is truly transformative. Each session begins with a skin evaluation, followed by customized treatments such as radio frequency, microcurrent skin tightening, and oxygen infusion.” The treatment sequence is designed to purify, hydrate, and invigorate the skin, leaving clients with a radiant, youthful glow. “Guests emerge feeling refreshed, rejuvenated, and confident in their skin’s appearance,” he adds.

Marketing for Client Loyalty

Amrit’s commitment to guest satisfaction extends beyond individual treatments; it’s woven into the fabric of their marketing strategy. The resort harnesses the power of social media, local advertising, and partnerships with platforms like Travelzoo and ResortPass to reach new clients. According to Alkawasmeh, the emphasis is on creating a welcoming environment that fosters client loyalty. “We focus on delivering outstanding service from the moment the client arrives. Our personalized treatments, attentive staff, and a warm atmosphere leave a lasting impression, encouraging guests to return.”

Dedicated Staff Training and Motivation

Maintaining such high standards involves an equally dedicated approach to staff training. Daily 15- to 30-minute meetings ensure alignment on daily objectives, while weekly lead meetings address ongoing projects and training updates. Monthly all-staff meetings promote team unity, set goals, and offer incentives, helping the team stay motivated and engaged. “We want our staff to feel recognized and invested in,” Alkawasmeh notes. “Career advancement opportunities and regular performance reviews are part of our commitment to fostering a supportive work environment.”

Year-Round Wellness Events

Amrit Ocean Resort’s innovative offerings don’t stop at treatments; they’re embedded into the resort’s year-round wellness calendar, which includes Harmony Hour, a daily lobby gathering that blends healthy refreshments with an opportunity for guests to engage with wellness experts. “Our monthly wellness events align with our core pillars—Mindfulness, Nutrition, Fitness, Relaxation, and Sleep,” explains Alkawasmeh. “Harmony Hour is a refreshing take on the traditional happy hour, where guests can learn more about our services or book treatments directly with our team.”

Integrative Health Partnerships

With partnerships like those with Dr. Alan J. Bauman for hair health assessments and Dr. Ara Suppiah for infusion therapy, Amrit provides a level of integrative health care rarely seen in resort spas. “These partnerships allow us to offer guests an unmatched depth of wellness services,” Alkawasmeh says, highlighting the spa’s focus on holistic health. Guests can also benefit from a range of health assessments, including Ayurvedic evaluations, nutritional guidance, and personal wellness coaching, thanks to the spa’s proprietary Personal Wellness Support System (PWSS).

Sustainable Retail Choices

In selecting retail products, Amrit prioritizes quality and sustainability, offering lines that align with the resort’s values. The products undergo extensive testing and are chosen based on guest and staff feedback. “We want our guests to have the tools they need to continue their wellness journey at home,” Alkawasmeh explains. By offering personalized recommendations and exclusive discounts, Amrit encourages guests to invest in products that support their individual goals.

A Spa Like No Other

The spa’s sprawling 103,000-square-foot facility includes 25 treatment rooms, gender-specific locker rooms with luxurious amenities, and Florida’s only hydrothermal water therapy circuit—Aayush. “The Aayush Hydrothermal Experience is unlike anything else in the state. It’s a guided circuit designed to relax, energize, and detoxify, engaging the body’s natural healing processes,” shares Alkawasmeh. This indoor-outdoor sanctuary is complemented by Amrit’s 1,200-square-foot hammam, which melds Moroccan traditions with modern therapies, offering guests a unique experience grounded in cultural heritage.

A Vision of Holistic Wellness

As Alkawasmeh reflects on his career journey, he shares his lifelong passion for wellness, rooted in his studies in Exercise Physiology. “After realizing the demand for recovery and relaxation services, I transitioned into the spa industry. Amrit was the perfect place to combine my fitness expertise with holistic wellness,” he says. Today, his vision for Amrit is clear: a sanctuary where guests achieve inner peace and outward vitality, supported by a compassionate and skilled team.

Spa Director Spotlight

Akram Alkawasmeh, the Executive Director of Wellness & Spa at Amrit Ocean Resort, brings nearly 25 years of global wellness leadership to his role. Previously at Four Seasons Hotel Westlake Village, he launched wellness retreats, redefined medical services, and introduced innovative wellness initiatives across multiple properties. At Amrit, Alkawasmeh oversaw the launch of the resort’s 103,000-square-foot wellness facilities and the Personal Wellness Support System, a proprietary technology enhancing guests’ personalized wellness experiences. Born in Jordan, he holds degrees in physical education and marketing from the University of Jordan.