August 2023, Image

Advancements In Brows

August 9, 2023 | by Kelley Baker

Products and treatments for everyone

We’ve watched the evolution of brows go from the razor thin Gwen Stefani look of the 1990s to the full perfect arches of Kim Kardashian in the 2020s. No doubt the advancements in cosmetics and available services have played a crucial role in the look and trends we now see today.

With the rise of semi-permanent treatments like brow lamination and tinting, permanent cosmetics, and long-lasting brow products like gels and pomades, providing clients with new ways to achieve their desired brow look is easy. Regardless of the product or treatment, one thing is for sure: popularity is usually based on the ability to achieve a fuller and more defined look for even the sparsest of brows.

““Regardless of the product or treatment, one thing is for sure: popularity is usually based on the ability to achieve a fuller and more defined look for even the sparsest of brows.””

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Brow tinting is a semi-permanent way to avoid daily makeup application by using a topical dye or pigment to give the eyebrows a natural appearance or enhancement to their color and definition. This treatment is an excellent option for individuals with naturally light-colored brows or those who wish to achieve a more pronounced look without relying on daily makeup application.

Lamination gives the illusion of a thicker brow by flattening out the hair so the brow stays in place, often brushed upward giving a more voluminous appearance and lasting for weeks at a time. However, despite the desired appearance, it does require more consistent upkeep and maintenance to keep that desired look fresh. It is advised to always check for skin sensitivities prior to doing lamination. While the chemicals used are generally safe, they do come with a risk of irritation or allergic reaction for those with sensitive skin so it is advised to always check ahead for allergies or skin sensitivities prior to doing brow lamination.

Those seeking simple, well-groomed, polished eyebrows at home now have a plethora of products to choose from. These products typically come in the form of gels, waxes, or pomades, specially formulated to tame unruly brow hairs and keep them in shape throughout the day. The gels are often clear or tinted to match various hair colors, while waxes and pomades offer a stronger hold and can be used to add texture and definition to the brows. With easy applicators like spoolie brushes or angled wands, these brow products provide a quick and effortless way to achieve a neat and sculpted look. Moreover, many of these products contain nourishing ingredients that promote brow health, making them not only cosmetic essentials, but also beneficial for the overall well-being of the eyebrows.

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