Walking the Wellness Talk - Les Nouvelles Esthétiques & Spa
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Walking the Wellness Talk

Creating a wellness culture in your spa and being the example for your staff

 

With the exploding growth of the Wellness Industry,  which was “estimated at over 4.4 trillion dollars in 2019….set to increase to over 6 trillion by 2025” wellness services are becoming a signature of the spa industry.

Wellness Services can include anything from aromatherapy to a retreat. However, the essence of any wellness service is the experience. The guest experience is not a new concept. However, when branding your services as wellness, the experience becomes an essential component of the service. What makes for a great wellness experience from entry to exit? Staff. Staff has always been integral, but now, this main ingredient may need to be upgraded to rise to the level of the wellness experience.

The spa’s reputation has been built on the quality of the services you provide. The spa has always made sure staff is trained in the latest hands-on treatment trend and the continuous expansion of the quality of the service as well as customer service protocols, but is it time to invest in wellness lifestyle/workstyle training; allowing all staff to embrace the principal components of wellness for themselves? When offering services branded as wellness, the experience becomes an imperative.

In a wellness culture, ego cannot have a role.

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Patricia Heitz
patricia@lneonline.com

Patricia Heitz, CIDESCO Diploma Holder, has been in the skin care/spa industry for over 40 years, where she has worked as a Spa Director, School Director, Sales Consultant, and Organizational Consultant for salons and spas. Currently, she has expanded into Wellness services offering Spa Retreats. She has just completed her certification in the New York University (NYU) Inner MBA program to add to her skills as a Reiki Master, and Author of “Daydreams Come True”, a workbook on changing your belief system. She spends her time training spa staff and consulting spas on growing their business. Her website is: https://patriciaheitz.com/



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