Nov 2023

Top Trade Show Tips

September 14, 2023 | by Kimberly Bobson Feldman

Making the most of your experience

As a beauty industry professional, trade shows are one of the most helpful tools you have at your disposal. Trade shows are the single best avenue for relationship building in the industry, where thousands of people come together to meet and connect. The spirit of collaboration translates to a positive impact for businesses and solo estheticians alike.

With many options to choose from, you may be wondering where to start. As we look toward a new year of shows in 2024, here is some guidance to help you make the most of your trade show experience.

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1. Set your goals in advance.

Are you looking for a new brand partner? Planning to make a major equipment purchase? Going in with goals will help you stay focused.

2. Check out the event website. Familiarizing yourself with your “must-see” companies and products maximizes your time.

3. Grab a copy of the event map or floor plan. This is a great way to stay on track and make sure you get a chance to visit everything of interest to you.

4. Register early! Take advantage of pre-registration admission discounts and perks.

5. Dress accordingly. Remember to check the weather, look professional yet comfortable, and choose your comfiest shoes – you will be doing a lot of walking!

6. Follow along on social media. This is a fantastic real-time way to get event updates, enter giveaways, and connect with other attendees and exhibitors.

7. Attend all the classes, conferences, and workshops your schedule allows. If there are any that will help you do your job better, attend them. The knowledge you get in an info-packed hour could save you many hours of reading and learning from your mistakes.

8. Don’t miss the live demos! If you can see new treatments being done in person, it helps you explain the benefits to your clients. It makes the experience so much more interactive and informative

9. Be friendly and network. Meeting new people and making friends at the shows can lead to months of client referrals.

10. Bring a stack of business cards. You would be amazed at the number of people who out of business cards at events. After the show, add the cards you’ve collected to you contact list, and consider sending a “good to meet you” email. You never know what could come of it!

Remember, trade shows are the best investment you can make in yourself and your business. Just by reserving a day or two dedicated to professional development, you’re guaranteed to leave with not only a new base of knowledge, but a reignited passion for your work

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