The Perfect Pout

Lip tips and treatments to market this Valentine’s Day

 

Let’s face it – everyone loves having soft, plump lips. Yet, many people neglect the importance of lip care. When, in fact, lips are the most delicate and thinnest skin we have. Our lips don’t produce any sebum like the rest of our faces to help keep them nourished. They also don’t have melanin to protect themselves against the sun’s harsh ultraviolet rays. They are on their own, which is why they need a little extra TLC!

As estys, it’s your job to make sure our clients are educated about their skin. Stressing the importance of lip love in our client’s skincare routine is essential in making sure their lips are hydrated and healthy. Here’s how you can get your client’s pouts puckered up for Valentine’s Day this year.

Lips are an underserved area of the face because many clients are unaware of how vulnerable they are.

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Aurora Solis
ASolis@lne.com

Aurora Solis is a former Licensed Esthetician and Makeup Artist turned beauty and wellness writer. With 15 years of experience in the industry, she never grows tired of the beauty industry's ever-changing landscape. Her passion is helping other beauty professionals grow and be confident in their business ventures while putting them in touch with the latest trends and education.



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