The Perfect Pout

Lip tips and treatments to market this Valentine’s Day

Let’s face it – everyone loves having soft, plump lips. Yet, many people neglect the importance of lip care. When, in fact, lips are the most delicate and thinnest skin we have. Our lips don’t produce any sebum like the rest of our faces to help keep them nourished. They also don’t have melanin to protect themselves against the sun’s harsh ultraviolet rays. They are on their own, which is why they need a little extra TLC!

As estys, it’s your job to make sure our clients are educated about their skin. Stressing the importance of lip love in our client’s skincare routine is essential in making sure their lips are hydrated and healthy. Here’s how you can get your client’s pouts puckered up for Valentine’s Day this year.