Why your spa needs one and how to ensure success
Today’s consumer is focused on health and wellness. The Global Wellness Institute confirms this worldwide movement in their 2018 report, which states that wellness is a 4.5 trillion dollar economy.
Spas play a pivotal role in this global wellness marketplace. Many spa brands are looking for strategies to provide consistent programs for their clients who seek ways to incorporate health and wellness into their routines.
One such approach is a membership program. The membership concept is not new, nor is it unique to spas. It is a culturally recognized and accepted avenue to deliver consistent value to consumers. Membership models are found in various industries, from food delivery services and supermarkets to beauty products and museums.
Consumers are familiar with memberships and have been for a long while. People may recall the iconic American Express slogan, ‘Membership has its privileges,” which succinctly summed up the intrinsic value as well as status associated with being a part of an exclusive club. When well-planned and positioned, a spa membership confers this value to their guests and at the same time creates a revenue-building strategy for their bottom line.
For this article, I invite two of my spa colleagues to speak to the important benefits that spa memberships offer a spa brand and their clients.
“With increasing focus on self-care, membership allows spa guests to easily create a regular wellness routine at a savings or perceived value.”
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