There is a well known emotional component to cosmetics and personal care. Ask any skin care practitioner, cosmetic manufacturer, woman or beauty aware male about their recognition of cosmetic emotional benefits. Most are fairly certain of, make a living from, and are supported by studies...
Anyone who knows anything about social media knows it is a full-time job. Hours of time and dedication go into building a loyal Instagram following. Strategizing, networking, and engaging are only a few of the ways we try to create and deliver quality content...
Facial steam is crucial in helping to soften sebum build up and loosen up congestion. Steam also helps the esthetician prepare the skin for maximum absorption of active ingredients used later on during the treatment....
If you're a small business owner, you know: The quest for revenue is never-ending. That means, besides chasing new customers, you're also scouring your expenses to see where you might make cuts. Eric Tyson's suggestion? Focus on minimizing one of the biggest (and sneakiest) expenses...
A common denominator through spa businesses is failing to come up with a strategic marketing plan and a marketing budget, which leads to big mistakes that are unforeseen at first. Therefore, we advise our clients to come up with a line item breakdown of how...
Summer is a wonderful time of year, especially for the spa industry. It’s when clients shed their winter woollies and expose their skin to the world. In turn, this creates a boat-load of opportunities for spas to promote their skin revitalizing treatments....
In the world of esthetics, an industry was formed based on the principle of injuring or wounding the skin, which is degenerative by definition, in order to trick the skin into producing key structural proteins like collagen and elastin....
The Brazilian is by far the most intimidating of all waxing services. Almost all of the horror stories you’ve heard of skin bruising, lifting and tearing, or of clients going home covered in wax because the technician couldn’t remove it happened because that person was...
In the esthetics world, examples of Facebook organic posts include blogs, before/ after photos and videos, specials that you’re running, introductions to new treatments, and providing links to any exciting news in your industry....
Come as you are; leave as you’ve never been.” The spa’s tag line says it all. The Spa at The Carillon Miami Wellness Resort is set in a luxurious 70,000-square-foot modernized wellness space surrounded by views of the ocean water and offers a holistic approach to...
