A Holistic Training Approach
Effective training is the foundation that solidifies and maintains brand integrity.
Often when spa branding is mentioned, there is a natural focus on marketing. Marketing is invaluable to success when it clearly identifies the target market and then creates opportunities to attract the spa’s ideal guest. Equally important and at the other end of the spa success spectrum is training. Whether it focuses on company culture, service protocols or guest service, effective training ultimately determines the outcome of the guest’s face-to-face interaction with the brand.
While marketing leads the guest to the spa, it is a consistently well-executed service that brings the guest back repeatedly. Effective training is the cornerstone to exceptional guest service experiences. Therefore, an exceptionally planned and well-delivered training program is essential for brand integrity and spa success.
Research offers indisputable evidence on the positive impact of training on customers, staff, and the bottom line. A Deloitte article entitled The New Organization states that ‘learning opportunities are among the largest drivers of employee engagement and strong workplace culture’ and results in a 37% increase in productivity. A Gallup research showed that a “highly engaged workforce would outperform those with low engagement levels by 21% in productivity and 22% in profitability.”
Nevertheless, often spas do not design or budget sufficiently for training. The approach to training feels more like a la carte than a strategic and well-developed holistic program. In this article, we will examine four pillars to integrate a holistic training model. The emphasis is on service protocols education, but the template can be used for all types of training.
The Four Pillars of Holistic Training:
Holistic training is a plan that encompasses the why, where, who, and when.
“Effective training is the foundation that solidifies and maintains brand integrity.”
CONTINUE READING YOUR ARTICLE WITH A LNE DIGITAL SUBSCRIPTION
Sign in to your account or register