Image, July 2021

Easy Breezy, Brilliant Brows

July 1, 2021 | by Crickett Enos

Every brow artist should follow these two tips

Nothing puts a smile on your client’s face like a great pair of balanced brows. And nothing can ruin their day faster than a pair of unbalanced and misshapen brows. If the second half of this intro made you sweat a little, then you’re not alone.

Most technicians are terrified of doing brows and with good reason. There is a skill and technique required to create well-balanced jaw-dropping brows that most of us never learned in school. Brow design is an advanced skill that requires advanced knowledge and technique to execute correctly.

So, if you’re in camp “I’m afraid of brows”, fear not. It is a skill that anyone can learn, and it just takes time and patience to feel confident.

There are two things that I never leave out when performing a brow service. They have been with me for years and have served me very well.

First, setting proper expectations. Every first-time client gets the “Brows are Sisters Not Twins” speech. This is very important to creating a successful experience for both the technician and client. When expectations are not properly set, then it can lead to disappointment and hurt feelings later. This is true for most things in life. Who knew that brows and life were so connected?

“Brows will never be symmetrical, but we can make them appear more sisterly.”

[ihc-hide-content ihc_mb_type=”block” ihc_mb_who=”all” ihc_mb_template=”3″ ]Most people don’t realize that brows are not and cannot be symmetrical with just waxing alone. Setting this expectation eases everyone’s mind and takes away the stress and pressure of having to be perfect. To help you explain to your clients, here are the exact words that I use:

“Brows are Sisters, Not Twins”. We as humans are not symmetrical. No two sides of our body are the same. One foot is bigger than the other, one arm is longer than the other, and one brow bone is higher than the other. Brows will never be symmetrical, but we can make them appear more sisterly.”

After hearing this, a light bulb appears over the client’s head. They finally understand why after years of trying to do their own brows they were never able to get them to “match”. And they are now open to hearing what can truly be achieved. AND because you are honest and upfront with them, they trust you. That’s called building client loyalty.

Secondly, and this is also very important, always fill in the brow to the shape you want to create before removing the hair. This allows you to know for sure what hair you will keep and what hair you will get rid of. If you just go willy-nilly and start removing hair without a plan, 99% of the time you will end up removing hair that you intended to keep and you cause yourself a lot of undue stress as you scramble to “fix” the mistake with fill in and flattery. It’s always better to take the time up front to make sure you know what you’re doing.

These tips are deceptively simple. They can be used by novice and experienced technicians alike. The object is to make yourself and your client feel comfortable and confident. I am optimistic that if followed, these two tips will save you hours of undue heartache and stress, help build your credibility, and give you a long-lasting, easy-breezy and brilliant career.

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