Texas’ First Forbes Five Star Spa
Within three months of opening, The Spa at The Post Oak Hotel received the prestigious Forbes Five Star rating. It is Texas’ only Forbes Five Star rated spa and one of only 31 in the nation to receive this coveted award. Located in Uptown Houston, the distinctive luxury Post Oak Hotel houses a decadent 20,000 square foot spa offering signature rituals, massages, body scrubs and facial treatments using the latest skin care technology and exclusive product lines. Inspired by the diverse heritage of Houston and the ceremonial rituals of ancient cultures, The Post Oak Spa offers healing treatments with a holistic approach in a unique sensory experience.
The Post Oak Spa’s signature treatment is the Ritual of Five Worlds (120 minutes, $420). Spa Director Daisy Tepper describes the treatment as a “journey around the world beginning with a warmed steam poultice massage to open the chakras, while a medicinal Japanese fusion of lemongrass, bergamot and ginger releases muscular tension. A gentle stretching of the body takes place, improving blood flow and flexibility. This unforgettable experience culminates with a simultaneous, dual-therapist cranial acupressure and foot reflexology, as fragrant Moroccan eucalyptus and cinnamon comfort and awaken your senses.” The Ritual of Five Worlds is among four rituals on the spa’s menu. The first is a grounding ritual using Kassa exfoliating mitts and dry body oil massage. The second is a beauty ritual for head-to-toe cell turnover with a Japanese-inspired lifting facial. Finally, there is a well-being ritual that includes a body scrub, purifying aromatic bath and soothing massage and leg treatment to ease muscle tension and complete the journey of well-being. The Post Oak Hotel believes in the importance of giving back, which is why they donate a portion of the profits from their Signature Treatment to charity.
The spa’s signature facial treatment is the In-Skin Ultimate Radiant Complexion (120 minutes, $1,000). The six-in-one In-Skin device was previously only available to clients in Los Angeles until it was introduced at The Post Oak Spa. The In-Skin facial system offers next generation technology seamlessly integrating six high-performance functions to deliver a results-oriented facial experience. The Spa’s “In-Skin Ultimate Radiant Complexion” is a two-hour superior treatment featuring microdermabrasion, oxygen, LED lighting, radio frequency, electroporation, and air massage.
The team at The Post Oak Spa uses traditional forms of marketing, such as web, social media, spa articles and word of mouth. The hotel’s Instagram and Facebook pages have amassed over 10,000 followers, including over 14,000 social media check-ins, allowing guests to share their experience with their followers. The hotel frequently shares high quality photos of the spa to reflect its refined and distinctive elegance. The spa also utilizes its social media to announce special promotions, advertise gift cards, and showcase their extensive menu of services.
To earn a Five Star rating from Forbes, the quality and consistency of service is essential. This is why each staff member at The Post Oak Spa undergoes eight weeks of intense training, including Forbes training, vendor training and one-on-one training. Spa Director Daisy encourages a “competitive” atmosphere. She says, “We have competitions to see who has the most in retail sales. Our main goal is to keep the team motivated. We do this by initiating goal setting for the month for retail sales and number of treatments booked.”
SPECIAL EVENTS AND PROMOTIONS
A seasonal approach to special events is a common and successful strategy that most spas use to freshen their menu and invite guests to experience the spa for the first time. The Post Oak Spa is no exception. Daisy says, “We are customizing additional rituals based on seasonality.” The spa has exciting new seasonal experiences coming this year!
Spa Director Daisy Tepper looks for vendors and partners that inspire her.
She says, “We attend retail shows and conferences” to look for “vendors that source more natural and handmade products.” Daisy also recognizes the importance of diversity of origin and supporting small businesses in developing countries, noting: “We strive to source products from men, women and children in developing countries. We aim to partner with vendors that give back to the community, such as Helping Hands and Cinq Monde, our main product line, that gives back to local schools.”
Instead of emphasizing retail sales to clients, Daisy finds it is “more valuable and appreciated when we spend time with the guest to customize offerings based on their needs or wishes. We will educate the guest on our products in order for guests to better understand the importance of the product before they purchase. If something was used during their treatment, we explain why we used it and the lasting effect it will have on their skin.”