The spa industry is expected to grow to $127.6 billion in 2022. With the ever-growing obsession around skincare, beauty, and wellness, this makes perfect sense. However, this growth is largely accredited to women. Men, on the other hand, only make up about 30% of the average spa’s clientele. And these men are generally visiting for massage services only!
A way to get more visitors in the door and increase the number of male guests is to create day packages designed for couples. These packages can include multiple treatments for two people at the same time during a visit. There are many benefits to configuring day packages that appeal to this area of your client base.
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