A personalized skincare experience
Tucked in charming Pasadena, just northeast of Los Angeles, is Skin Factory, a cozy private skincare studio with a warm and friendly atmosphere that instantly puts clients at ease. With comfort and satisfaction as owner and esthetician Jeff Mendoza’s top priorities, it is no wonder the studio has been a local favorite since it first opened in June 2020.
“My journey into the skincare industry was unexpected, as it wasn’t a path I had envisioned for myself while growing up. I felt a calling to pursue a career in nurturing and supporting people’s well-being during my mom’s recovery from ovarian cancer,” reflects Mendoza. “She suggested the idea of attending esthetics school, igniting a newfound passion within me. In the midst of the pandemic, I took a leap of faith and opened Skin Factory. Despite the challenging circumstances, I persevered, defying the odds and establishing a business that continues to thrive.”
Clients are delighted by a range of refreshing treatments carefully crafted to invigorate their skin and awaken their senses. Each session is designed to be restorative, offering a peaceful escape from the outside world as they indulge in moments of self-care and rejuvenation.
[ihc-hide-content ihc_mb_type=”show” ihc_mb_who=”2,4,6,7,5″ ihc_mb_template=”3″ ]
What sets Skin Factory apart is its unique approach of promoting inclusivity. While many establishments may focus on traditional beauty norms and gender-specific skincare, Mendoza firmly believes in breaking those barriers. Offering tailored treatments and personalized care for individuals of all gender identities creates an inclusive and welcoming environment, providing clients with a safe space to express their unique beauty and skincare concerns. By embracing this inclusive philosophy, every client feels seen, heard, and valued, fostering a sense of authenticity and self-acceptance.
“The Works” treatment is truly the epitome of an exceptional skincare experience. This comprehensive 80-minute facial encompasses everything necessary to completely rejuvenate the skin, and what sets it apart is that it doesn’t require any additional add-ons or upgrades. With a customized approach catering to the client’s specific skin type and concerns, this all-inclusive treatment guarantees optimal results, leaving them with a radiant and revitalized complexion. It is priced at just $169, ensuring an accessible and worthwhile investment for anyone seeking a flawless and enduring outcome.
To attract and retain clients, exceptional service, a welcoming atmosphere, and personalized experiences are prioritized. Loyalty programs, regular communication, and referral incentives encourage repeat visits. “I invest in continuous education and innovation to offer the latest skincare techniques. By focusing on consistency, quality, and excellent customer care, I aim to build long-term relationships based on trust and satisfaction,” notes Mendoza.
A combination of web presence and social media marketing, along with the studio’s website serving as an informative hub and platforms like Instagram and Facebook sharing captivating visuals are what engage the target audience. Online reviews, local networking, email marketing, and a referral program are additional strategies utilized to establish credibility, nurture client relationships, and expand reach. These marketing techniques help create a strong brand presence and foster lasting connections with clients.
Another valuable tactic is establishing connections with wellness centers, clothing boutiques, wedding planners, and beauty influencers who share Skin Factory’s target audience. These partnerships allow the studio to offer specialized skincare treatments, participate in joint events, and gain exposure to new clientele. By building strong relationships and providing mutual support, Mendoza expands his studio’s reach and elevates the brand’s presence in the local community.
Special Events and Promotions
Mendoza recognizes the importance of holding special events and promotions based on certain times of the year. “I carefully plan and prepare for these initiatives well in advance. For example, during the holidays or different seasons, I create enticing specials that align with the specific skincare needs and desires of my clients,” shares Mendoza. “I focus on providing value-driven promotions that offer unique experiences or discounted packages to encourage bookings.” Additionally, promotions are revamped annually to keep them fresh and exciting, ensuring that clients have something new to look forward to each year. Staying proactive and strategic in planning is key to effectively leverage seasonal trends and capitalize on opportunities to attract and retain clients.
Revenue and Retail
The selection of retail products is a meticulous process driven by commitment to quality and client satisfaction. “I conduct extensive research to identify reputable brands that align with my studio’s philosophy. I prioritize brands known for their efficacy and safety, such as Dermalogica, PCA, Esthemax, and Skin Script,” details Mendoza. “Additionally, I take pride in supporting small business brands, particularly those owned by AAPI individuals, including Everyday Humans and KOA.” The aim is to curate a diverse range of products that cater to various skin concerns while upholding the values of inclusivity and ethical sourcing. Through ongoing evaluation and client feedback, product selection is continuously refined to offer the best options for clients’ skincare needs.
To incentivize clients to purchase retail products, Skin Factory offers product demonstrations during treatments or consultations, allowing clients to experience the benefits firsthand. Providing personalized recommendations based on their unique skincare needs highlights how the products complement their treatments and homecare routine. The studio also offers samples as complimentary gifts, allowing clients to try the products before committing to a full-size purchase. Exclusive promotions, educational materials, follow-up communication, and client testimonials further contribute to creating trust and motivating clients to invest in retail products.
The 65 percent of revenue from services and 35 percent from products can be attributed to Mendoza’s focus on delivering exceptional, personalized skincare services. By tailoring each treatment to meet the unique needs of the clients, he has built a loyal customer base. Additionally, offering high-quality retail products enhances the effectiveness of the services and provides clients with the tools to maintain their skincare routines at home. This balanced approach ensures client satisfaction.
In parting, Mendoza offers these words of wisdom for fellow estheticians: “Embrace the beauty of continuous learning and growth. In this ever-evolving field, never settle for complacency or think you’ve reached the pinnacle of knowledge. Stay hungry, seek out new information, and eagerly explore the latest advancements. Remember that learning is a lifelong journey, and by embracing this mindset, you’ll always be at the forefront of innovation and expertise. Let your curiosity guide you toward becoming the best version of yourself in this incredible industry.”
799 East Green Street, # 31
Pasadena, CA 91101
Jeff Mendoza is a licensed esthetician with a decade of experience. Based in Pasadena, he proudly established Skin Factory studio in June 2020, where he offers rejuvenating facial services. Jeff’s passion extends beyond skincare, as he also launched Dead Skin Club, an apparel brand catering to fellow estheticians. Additionally, he serves as a social media coach, empowering solo estheticians through his online course.