Navigating The World of CBD


How to choose the right products in an oversaturated market





CBD is the new hyaluronic acid. It seems like overnight everyone decided to infuse their line of beauty products with this magical ingredient. You can find it in face creams, soaps, lip balms, body butters, bath salts, and even deodorant. Famous brands have added this plant extract to one or more of their products, while a plethora of CBD skincare lines have launched in the last two years. But in an oversaturated market, how do you pick the tincture that is right for you, and is this active ingredient even worth its price point?

Introduction to CBD

Cannabidiol, or CBD, is a naturally occurring chemical compound found in the cannabis plant. Unlike THC, the more commonly known compound in cannabis, CBD is non-psychoactive and will never make you feel high. CBD does its job by supporting your endocannabinoid system. The endocannabinoid system, or ECS, is a complex cell-signaling system present in all mammals. CBD is a cannabinoid, which means that our system was designed to receive it. The ECS regulates inflammation, anxiety, sleep, pain, mood, appetite, memory, reproduction, and even fertility. CBD supports this system by helping it reach homeostasis, a state of physiological balance or equilibrium. To put it simply, our body is constantly working to find its balance, and CBD helps get you there.

CBD Tinctures

Above all, CBD is hailed for its powerful anti-inflammatory properties. Inflammation is the root of most diseases and affects everything from our digestion to our skin. If your gut is inflamed, you aren’t getting a full night’s rest, and you are constantly anxious or stressed, your skin will usually reflect that. By removing inflammation from within, CBD helps us glow by targeting the root of the problems instead of covering them up.

“As with most botanical products, we should always aim to buy CBD extracted from hemp plants that are non-GMO and organically grown.”

Topical CBD

If you don’t want to ingest your CBD, the good news is that CBD has shown that it truly is worth all the hype when applied topically. Add a few drops of your favorite CBD oil to your face serum, moisturizing cream, or even shampoo and see for yourself. When applied topically, CBD has shown to be a powerful tool for treating rosacea, eczema, dermatitis,, and psoriasis. It is also being used in Spas around the country as an add-on to massages and facials. Additionally, it helps fight acne by reducing the production of sebum in the skin and can even reduce the appearance of scars.

How to Shop for CBD

Now that we understand how this botanical extract can help elevate our skincare routine, we are still left with the daunting task of choosing a brand in an oversaturated market. The first thing to look for is third-party testing when selecting a CBD tincture or skincare product. Most reputable brands will add QR codes to their packaging to take you directly to their testing or will add this information on their website. Third-party testing will show you exactly how much CBD is in the product if any heavy metals or pesticides were detected and even screen for mycotoxins or fungi. If a brand isn’t showing you their third-party testing, consider this a huge red flag.

Next, we want to look for cannabinoid content or how many milligrams of active CBD is actually in the product. The packaging or label of your CBD product needs to state the active milligrams, and this number should match the number found on the third-party testing. You also want to make sure that the dosing instructions are clear, that your product comes with an expiration date as CBD is an active ingredient and that the brand isn’t making any outlandish claims without conducting their own studies on their product. The FDA does not allow CBD brands to make claims without formal studies, so any brand doing so without the science to back it up should make you immediately wary.

As with most botanical products, we should always aim to buy CBD extracted from hemp plants that are non-GMO and organically grown. The bottle or packaging should detail all of this, but a quick search on a brand’s website should also remove any doubts about the product. If a brand is obscure about what’s in or what is not in their product, you should probably go with another brand.

You don’t need to be a detective to find a product that works and is a good bang for your buck. A little bit of research and label reading will take you a long way. CBD can improve your skin from the inside out while helping you manage stress and get a better night’s sleep.

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