Esthetician Spotlight

With Master Esthetician Alyssa Kotter from Alyssa K Esthetics 


Where are you located? 

Richfield, Utah. A small town in central Utah! 

Can you give a little information about your background as a solo esthetician? 

I have been a solo since graduating esthetician school. It was always my goal and my dream to work for myself, so I went for it right away! 

What inspired you to become an esthetician? 

Growing up I always struggled with self esteem because of my acne. I felt like I had tried everything and done everything to clear it up, but nothing was working. I didn’t even know what an esthetician was until going to esthetician school was suggested to me. Once I started looking into it, I knew it was something I wanted to do. The thought of learning how to clear up my own skin was all I needed to be so excited to go to school, and the thought of helping other people with their skin was even better! 

What skincare philosophy do you stand by? 

I believe in starting simple, creating balance in the skin, and making sure the skin is healthy first. A skincare routine that works for you and your skin is my number one priority when treating my clients. I believe most results come from a good skincare routine that promotes healthy balanced skin. 

I believe in starting simple, creating balance in the skin, and making sure the skin is healthy first.

What is your specialty? What is your favorite skin type to treat? 

My speciality is acne, and that is my favorite to treat. Because of my own experience I know what a difference it can make in your life if your skin is clear. 

What is your favorite part about owning your own business? 

My favorite part of owning my own business is the fact there are no limits on me. I can grow as much as I choose, I can bring on all new pieces of my business, and I can slow down when I need to. 

What did it take for you to open up your own business? 

Opening my own business took patience to grow clients, services, and skills, and grace for myself to make mistakes and learn. Starting out I did booth rent and started small as far as services. I took time to grow my menu as I got busier and grew my clientele. 

Any tips for estheticians wanting to do the same? 

Don’t feel that you have to do everything you want right from the start. If you have a limited budget, start with a smaller menu, use retail size products instead of back bar, and only get the necessities for your room. Then grow out from there! 

What are some challenges you have faced and how do you overcome them? 

A big challenge for me is comparison. With social media it’s easy to see other people’s success, their services, their room decor, lifestyle, etc. I have to remind myself that other people’s success does not have any effect on how successful I am, or can be. When we lean on other people in our industry and build up a community of like minded and successful people, it only helps our own success. 

What is your How to Instagram Class and how can other estheticians benefit from it? 

My Instagram class is an online class that you can purchase at any time. In the class I teach every tip and trick that I know in order to be successful on instagram. This includes upping your engagement, gaining real followers, reading insights, selling successfully, and much much more. I have helped hundreds of estheticians completely change their success on instagram. 

What are your top three Instagram tips for growing your following online? 


  1. Show your personality often!
  2. Show more of your face in posts and stories.
  3. Connect with similar accounts as you and create friendship/community.


Can you tell us a little bit about your Esthetician Retreats and what they are about? 

My retreats are an in person 3 day getaway for estheticians! During the retreat, we all stay in a big beautiful house together and learn from other successful estheticians in the industry, and each other. They are to learn, create amazing friendships, and to have the funnest weekend of our lives. I have seen lives and businesses change at these retreats. Community is the most important thing to me in this industry, and retreats give us that more than has ever been possible. 

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